Mattress Firm, Inc., one of the nation’s leading specialty mattress retailers, announced the opening of its first store in Wisconsin on February 1 at the Shoppes at Pleasant Prairie. This is the first of 10 stores planned for the state in 2010, with additional stores to open in the future. This is part of an effort to accelerate the company’s extensive turnkey franchise program that is unparalleled in the bedding industry. Chuck Dawson, a former senior executive at Sealy, is the franchisee responsible for developing the Milwaukee and Madison-area markets. Mattress Firm currently operates more than 500 stores in 38 markets across 21 states. With the new Wisconsin stores, Mattress Firm will expand to 40 markets in 22 states.
“We are pleased to bring Mattress Firm’s unique shopping experience to Wisconsin,” Dawson said. “Our Comfort by Color and body-mapping technology is unmatched in this market, which will make shopping for a mattress easier and more affordable.”
In addition to offering the best names in bedding, including Sealy, Simmons and Tempur-Pedic, the company will also offer its own Mattress Firm Direct products. In an effort to support the local market, Mattress Firm’s private label will be manufactured in Watertown, Wis. through Symbol Mattress Company.
Ribbon Cutting and Non-Profit Partnership
Mattress Firm will celebrate its Pleasant Prairie store opening with a ribbon cutting on Thursday, February 4 at 11 a.m. The store is located at 9901 77th Street, Suite 870, in the Shoppes at Pleasant Prairie.
As part of its commitment to becoming involved with and giving back to the local community, Mattress Firm is donating new mattresses, sheets and pillows to Women and Children’s Horizons, a Kenosha-based non-profit organization that offers support, education, training and healing for victims of sexual and domestic violence and abuse.
“Women and Children’s Horizons provides a great need in this community,” Dawson said. “We are happy to partner with the organization so it can continue supporting women and children who have nowhere else to turn for help.”
Store Background
The Pleasant Prairie store will incorporate the standard Mattress Firm layout, featuring a combination of wood flooring, ceramic tile and carpet throughout the store. Artwork and natural wood fixtures accented by a warm color palette create a comfortable, home-like look and feel. The “racetrack” floor plan allows customers to easily move throughout the store to browse and compare the different styles and brands, which are arranged by comfort level (pillow top, plush, firm), features (memory foam, air, latex) and price. The new stores will also offer the company’s “Red Carpet” same-day delivery service, along with comfort satisfaction and price guarantees.
Mattress Firm’s new approach to mattress shopping, Comfort by Color™, will also be incorporated into the Pleasant Prairie location. Developed to help prevent the confusion that can often result from a traditional mattress shopping experience, Comfort by Color simplifies the buying process and encourages comparison shopping by assigning specific colors to different comfort levels of mattresses. The color coding system includes the full range of options, spanning Firm (Yellow), Plush (Orange), Pillow Top (Red), Contoured (Green) and Personalized (Blue), and makes it easier for consumers to choose the mattress that is right for their individual needs. Mattress Firm’s Comfort by Color system also allows consumers to compare comfort across all major brands – from Sealy® and Simmons® to specialty mattresses and bedding products from Tempur-Pedic® and Sleep to Live® – against one another.
About Mattress Firm
Houston-based Mattress Firm (www.mattressfirm.com) is the nation’s premier specialty bedding retailer, offering a broad selection of both traditional and specialty mattresses from leading manufacturers including Simmons, Sealy and Tempur-Pedic. Founded in 1986, Mattress Firm’s purpose is to Improve Lives One Night at a Time. With more than 500 stores in 38 markets, Mattress Firm offers consumers the benefit of highly-trained, knowledgeable sales professionals, a broad product offering and competitive prices in an attractive and comfortable store environment.