Leggett & Platt announced the introduction of VertiCoil® Edge™, a high-performance innerspring available at a value price point. VertiCoil Edge offers the newest technology in innerspring and is a part of the VertiCoil family, which was the most successful product launch in the history of Leggett & Platt’s Bedding Group.
“We recently conducted research to better understand consumers, and we’re using that information to drive product innovation,” said Mark Quinn, group executive vice president of marketing for Leggett & Platt’s Bedding Group. “Both innovation and quality of sleep are important to consumers, and we’ve met those needs in our creation of VertiCoil Edge. Specialty companies try to position all innersprings as old and outdated, but VertiCoil Edge is the newest sleep-tech in the bedding industry. There’s nothing like VertiCoil Edge on the market today.”
VertiCoil Edge is designed to create a mattress with an equal distribution of firmness. Its unique shape creates a comfortable sleep surface that firms and responds to the body as weight is applied. The Active Support Technology™ found in VertiCoil Edge immediately reacts to natural sleep movements, adjusting itself for proper spinal alignment. Owning a mattress that gives your body the proper support is important for a good night’s sleep.
“Product innovation and manufacturing expertise have been in Leggett & Platt’s DNA since our founding in 1883, and VertiCoil Edge is the latest example of this,” said Tom Wells Jr., director of engineering strategy and technical support for Leggett & Platt’s Bedding Group. “As an industry thought-leader, we’re always looking for ways to bring innovative products to bedding manufacturers, retailers and consumers. We started with the very successful VertiCoil launch and have just launched VertiCoil Edge. We’re always working to improve our products.”
To create this innovative patented wire design, Leggett & Platt developed its own advanced wire-forming computerized machinery, which only manufactures VertiCoil Edge. In addition to creating proprietary software and machinery, Leggett & Platt also reengineered the wire itself. This process has resulted in a lighter, yet stronger coil that maintains the integrity of innerspring. The coils were engineered and oriented in an alternating configuration, ensuring uniform firmness throughout the mattress.
Leggett & Platt offers retailers a customizable marketing program, complete with counter cards, direct mailers, brochures and product sales sheets. The company is also planning on sharing the benefits of VertiCoil Edge directly with consumers using a broad social media campaign.
“Social media is a great way for us to have conversations with our customers. We have a unique opportunity to go right to consumers with the story of a better night’s sleep,” said Mark Quinn. “We have exciting plans for an integrated social media program that we’ll be rolling out in a few months.”
Visit http://www.beddingcomponents.com/verticoil-edge/ for more information about VertiCoil Edge.
About Leggett & Platt: Leggett & Platt is a diversified manufacturer (and member of the S&P 500) that conceives, designs and produces a broad variety of engineered components and products that can be found in most homes, offices and automobiles. Leggett & Platt serves a broad suite of customers that comprise a “Who’s Who” of U.S. manufacturers and retailers. The 127-year-old company (founded 1883) is comprised of 19 business units, 19,000 employee-partners, and more than 140 facilities located in 18 countries. Leggett & Platt is North America’s leading independent manufacturer of: a) components for residential furniture and bedding; b) components for office furniture; c) drawn steel wire; d) automotive seat support and lumbar systems; e) carpet underlay; f) adjustable beds; and g) bedding industry machinery for wire forming, sewing and quilting.