Medium to high-end casegoods manufacturer Leda Furniture announced that it is looking forward to a successful return to High Point this April after a three year absence.
“Times are still challenging, yes, but we feel that the time is right to showcase our new design introductions in High Point once again.” states Leda President Marco L Confalone. “We have still been introducing new collections even while away from High Point and these new designs will give retailers more of what consumers are wanting in their furniture buying experience.”
Fusion is a contemporary bedroom and dining room introduction. The group successfully combines yesterday’s storage capabilities with today’s condo and small room scale. The highlight of Fusion is the Reveal Bed which features pull-out storage towers built into the headboard. “These were specifically designed for bedrooms that cannot easily accommodate night tables. The consumers save space and money.” Confalone adds.
Lounge is a new introduction of unique TV stands and wall units designed for today’s consumer.
Aside from new collections making their High Point debut, Leda will also focus on options and other marketing programs.
“Feedback we have received from designers, retailers and from our website inquiries have revealed finish options to be a key factor consumers are wanting. Our market showcase will focus on recent second finish offerings for several of our collections”, adds Confalone
Leda will also focus attention on their ongoing The Leda Advantage campaign. This campaign outlines advantages retailers can experience working with Leda, including domestic production, limited distribution, meaningful communication and quick-ship programs.
“We are anticipating a year of growth in 2010 with a focus on our domestic production and fashion-forward designs,” continues Confalone “we want retailers to know that there is a benefit to them in working with Leda. Their floor space is important, therefore we need to ensure that they get the most from our products and programs.”