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Natuzzi Americas Names Brand Communications PR Agency of Record

Furniture World Magazine

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Natuzzi Americas, Inc. names Greensboro, North Carolina based Brand Communications, Inc. public relations agency of record for the North American market.
 
Natuzzi Americas is responsible for marketing and sales of three distinct furniture brands in the United States, Mexico and Canada under the Natuzzi Group brand umbrella.
 
Natuzzi Group’s unique brands are Natuzzi Italy, Natuzzi Editions and Italsofa, which are sold to consumers by the company’s retail partners throughout North America.
 
“Natuzzi’s commitment to our North American retail partners includes consistent exposure of each furniture brand to its target consumers” said Brad Cates, senior vice president, Natuzzi Italy. “It is equally critical to keep the trade informed about new company initiatives and we are pleased to announce that Brand Communications will assume responsibility for these activities.”
 
Brand Communications specializes in public relations and marketing communications within the home furnishings industry and is owned by Leslie Newby, president.
 
“The Natuzzi name is synonymous with Italian leather furniture innovation and productive trade partnerships,” said Newby. “I am eager to promote that legacy within our industry as well as to raise awareness for the Natuzzi Group brands at the consumer level.”
 
Effective immediately, all North American related media inquiries regarding Natuzzi Group will be directed to Brand Communications.
 
Natuzzi Americas is the North American headquarters of Italy based Natuzzi S.p.A.  Founded in 1959 by Pasquale Natuzzi, Natuzzi S.p.A. designs and manufactures a broad collection of residential upholstered furniture. With 2008 revenues of 666 million euro, Natuzzi is the largest furniture manufacturer and the global leader in the leather upholstery segment, exporting its innovative high-quality sofas and armchairs to 123 markets on 5 continents. Cutting-edge design, superior Italian craftsmanship, and advanced, vertically-integrated manufacturing operations underpin the Company's market leadership. Natuzzi S.p.A. was listed on the New York Stock Exchange on May 13, 1993. The Company is ISO 9001 and 14001 certified.