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Berkline Launches 'Buy-One, Get-One' Program In High Point

Furniture World Magazine

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Berkline, a leading home furnishings manufacturer specializing in reclining chairs, sofas, and home theater seating, announced that it will launch a ‘Buy-One, Get-One’ (BOGO) recliner promotion with the largest selection of styles -- including a broad array of color and fabric options – that the company has ever offered.
 
The BOGO promotion, which will be introduced at the Spring High Point Market (April 17-22)  gives retailers the opportunity to offer consumers two recliners for the price of one with five different style choices ranging from $499 to $899 in a wide array of Berkline’s color and cover options.
 
“The number of styles, not to mention the selection of colors and covers, extends beyond what is typically included in this type of program,” said Bo Morrison, Berkline's director of sales and merchandising, recliners and home theater. “We’re launching a program for our customers that is more dynamic than what we’re currently seeing in the market.”
 
Morrison also noted that there is no added charge for special orders. “This is a very unique component of the program that’s especially appealing when offered alongside guaranteed production time of 21 days,” he said.
 
“Our dealers can run the BOGO program in their stores without having to buy a lot of inventory or disrupt their normal business,” said Morrison.  “On top of that, we’re fulfilling special orders without any upcharge – which is very different from competitors’ programs.”
 
About Berkline: Berkline has been a leading North American manufacturer of upholstered furniture for more than 75 years whose products enjoy a number three market share in reclining sofas, love seats, sectionals and a leading position in home theater products. Product is sold through regional and national furniture chains, big-box stores, and department stores.  The company’s headquarters is located in Morristown, Tennessee.  For more information about Berkline and its products, please visit www.berkline.com.