La-Z-Boy, one of the world’s leading residential furniture producers, recently celebrated the opening of its 500
th Comfort Studio® at Grand Home Furnishings in Beckley, W. Va. Demonstrating the value of commitment to quality, comfort and partnership, the company has recorded tremendous growth of its network of Comfort Studio stores in recent years. To commemorate this milestone accomplishment, La-Z-Boy honored Grand Home Furnishings, a long-time partner, at a ceremony during High Point Market.
"The Comfort Studio format is an invaluable part of our sales mix, and we have focused on growing the network to allow even more customers to access the full variety and comfort of La-Z-Boy furniture," said Greg White, senior vice president of sales and merchandising for La-Z-Boy. "The 500th studio represents a major milestone for the Comfort Studio format and La-Z-Boy, and we’re happy to celebrate it with our partner, Grand Home Furnishings."
Every La-Z-Boy Comfort Studio features between 3,000 and 9,000 square feet of retail space dedicated to the broad selection of La-Z-Boy furniture for the family room and living room, including the company’s world famous recliners, motion sofas, sleep sofas, sectionals and leather upholstery. Retailers across the U.S. and Canada customize the program according to their retail spaces, consumer demand and cost of entry.
Located at 1256 N. Eisenhower Dr., in Beckley, the new Grand Home Furnishings store features a 5,000 square-foot La-Z-Boy Comfort Studio dedicated to La-Z-Boy furniture. La-Z-Boy and Grand Home Furnishings have been partners for decades, and this opening is the 13th Comfort Studio to open within a Grand Home Furnishings store.
"We’re proud to celebrate this milestone accomplishment with La-Z-Boy, and we look forward to celebrating more milestones and sales together in the future," said George B. Cartledge Jr., chief executive officer of Grand Home Furnishings. "Our customers recognize and appreciate the reputation and value of La-Z-Boy furniture, and the inclusion of the Comfort Studio at our newest location expresses our commitment to offer the best selection of comfortable, quality furnishings available."
About La-Z-Boy: Headquartered in Monroe, Mich., La-Z-Boy is one of the world’s leading residential furniture producers. The company manufactures a full line of comfortable products for the living room and family room, including the company’s world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE: LZB), one of the world’s leading residential furniture producers, marketing furniture for every room of the home.