Glideaway Sleep Products reported that it will debut four new mattresses under the sleepharmony™ brand name at Las Vegas Market, August 2 – 6, 2010.
Evoking a spa-inspired theme, sleepharmony Bliss, sleepharmony Balance, sleepharmony Harmony and sleepharmony Revitalize, center on the brand’s strategy to be “the target” of high level design and performance available at value price points.
Of note is the new Visco Latex lineup featuring Balance, Harmony, and Revitalize models. They offer the soft feel of memory foam with the resilient support of latex – the best of both worlds to consumers who enjoy visco’s shape conforming feel with an added benefit of spring-like latex.
According to Glideaway President, Carmi Fredman, the company expanded the mattress line to reach more consumers.
“Educated consumers continue to request memory foam mattresses because they provide the best sleep experiences. The new Visco Latex collections offer retailers greater flexibility as they seek to provide consumers with more variety in comfort feels,” said Fredman. “Within the mattress, the resilient, cushioning support of an additional latex comfort layer provides a unique sleep surface that you can feel.”
The introductions join the full sleepharmony lineup for a total of nine visco memory foam collections to be presented at Las Vegas Market.
“The sleepharmony brand is becoming more recognized as a source of guaranteed requesting a broader selection in this category,” added Fredman.
Balance and Harmony are two Visco Latex mattresses with 11 inch and 11.5 inch profiles, respectively. Revitalize is a 15-inch Super Pillow Top Visco Latex Mattress. Suggested retail prices range from $999.00 - $1,299.00 for a queen.
The sleepharmony Bliss, a 12-inch memory foam mattress with a circular knit top cover and suede sides, is an expansion of Glideaway’s best selling 10-inch memory foam mattress. It features a top layer with six inches of ventilated 5.25 pound memory foam and a bottom layer with six inches of high density foam. Bliss caries a suggested retail price of $1,099 queen.
Accompanied by a 20-year warranty, the introductions offer consumers the same high level of design and performance at value pricing for which the sleepharmony bran is best known.
To experience the new Visco Latex and other premium lines crafted by sleepharmony, visit the Glideaway showroom in Building C, Space 1350.
Founded in the 1920s as a furniture retailer in Illinois, Glideaway is a full-service bedding manufacturer and supplier to full-line furniture retailers, specialty sleep shops, and web-based e-tailers. Their products include a complete line-up of visco and latex mattresses, adjustable bed bases, bed frames, pillows, mattress protection products,headboards and juvenile beds. Based in St. Louis, the company employs more than 140 people in its 185,000 square-foot manufacturing, distribution, and showroom complex.