AmericasMart announced that it is expanding its lifestyle lighting offerings and complementary product in the HOME center at AmericasMart, including the debut of Dimond Lightingset for its grand opening this July at the Atlanta International Gift & Home Furnishings Market.
Dimond, which has secured nearly 1,600 sq. ft. of space on the 12th floor of Building 1 in showroom 12-C-7, aligns with the existing companies that showcase design-driven home furnishings and accessories.
Dimonds vice president John Haste believes the new showroom at AmericasMart is a strategic and necessary move for expanding this division of E.L.K. Lighting. Dimonds strategic approach is simply customer-centric; to provide products and customer services to furniture stores, designers and other home/lifestyle companies in helping them adapt to changing consumer buying patterns, says Haste. AmericasMart helps us accomplish this strategy by offering one of the worlds largest destinations for home product, providing a unique platform for us to increase the offerings within current categories and in expanding into new categories.
Dimond joins the growing number of showrooms in the HOME center presenting premium portable lamps, lighting and accessories for the home. Currently, the center boasts nearly 100 companies that feature lamps and lighting, including key industry players such as Currey & Company, Uttermost, Stylecraft Lamps, Luna Bella, Bobo Intriguing Objects and Solaria. Supplementing the product in the permanent showrooms are the extensive portable lamps and lighting offerings in the Market Temporaries across the High Design, Home Furnishings, Home Accents and Handcrafted categories.
"Because of our position in the home industry and the diverse collections we offer to our international base of buyers, we are attracting new, forward-thinking companies like Dimond to AmericasMart, says Karen Greaber, vice president of Home Furnishings & Fine Linens at AmericasMart. Dimond further strengthens the already solid HOME category that we have built over the last 60 years. We are looking forward to offering their dynamic products at Market starting this July and to accredited members of the design community between Markets, adds Greaber. As we grow and continue to be a leader in the industry, we knew we had to be amongst our peers at AmericasMart in the HOME center, adds Haste.