Create-A-Mattress™ (www.Create-A-Mattress.com) announced that it has launched a website allowing consumers to choose the materials, softness, features and other dimensions to create made-to-order mattresses based on personal preferences as well as health requirements, with national delivery.
“We recognize that traditional mattress shopping often leaves consumers confused and frustrated,” said Create-A-Mattress Founder/CEO Evan Saks. “By offering shoppers the opportunity to configure their beds, along with the information they need to make the right choices, we are making both the buying and sleeping experiences more comfortable.”
Launched in June 2010, the company is staffed by a team of professionals with decades of combined experience in bedding, retail, e-commerce and customer service. Create-A-Mattress offers all standard sizes as well as custom sizes and shapes. Capitalizing on a resurgent trend toward custom-configured products online, the e-commerce site offers the most popular materials (traditional coils, pocket coils, latex, and memory foam), and also provides simple guidance to help consumers understand their options.
Create-A-Mattress hopes to demystify the shopping process and provide basic easy-to-understand information to help buyers make informed choices without having to visit stores. The company has partnered with one of the major mattress brands to manufacture top quality product with the highest industry standards. With 1,000 possible combinations, each finished configuration offers equivalent or superior quality for 20% - 40% less than the closest branded comparison in a chain store. Plus, national “white glove” home delivery assures setup anywhere in the continental U.S. in 14 days or less.
Pioneering another innovation, Create-A-Mattress has combined several features to create a “Bad Back Package” with material and design selected for tens of millions of Americans who suffer from back pain. “Bad Back Packages” combine the most supportive constructions with layers of latex, visco memory foam and other ingredients to allow those with persistent back pain to sleep more comfortably and wake up with reduced symptoms.
For customers who prefer a more traditional shopping experience, the company also offers its most popular configurations as “pre-built” choices. Common accessories such as frames, pillows, mattress pads, and sheets are also available.
Company Founder Evan Saks is a marketing and retail industry veteran with more than 22 years of e-commerce and bedding experience. Prior to launching Create-A-Mattress, Saks served as Vice President of Marketing for the pioneering, award-winning direct retailer, 1-800-Mattress/Mattress.com (“Dial-A-Mattress”).
The company is based in Greater Boston, MA.