WRB Associates Introduces a New Concept of Affordable Design Services For Consumers: Home Designs To Go

Furniture World Magazine

William R. Blake announced the expansion of his consulting company, WRB Associates with an exciting, innovative new division – Home Designs To Go. Now available to furniture storeowners, Home Designs To Go combines the principles of the interior design process and space planning. By using this affordable new program, the process of choosing new furniture will be made easier by incorporating the measurement of rooms, individualized autoCAD drawings and color selection. This program will help the retailer: - Increase their average sale - Improve the productivity of their sales force - Solve the problem of “no fits” in regard to delivery problems - Create a better follow up for the possibility of establishing VIP accounts from this concept - Furnish a complete consumer shopping list to improve their overall margins Home Designs To Go is meant to increase sales by offering design help to customers. Sales people will be trained using WRB Associates developed and proven methodology. These tools are strong selling aids and help customers make decisions. "Since many of the stumbling blocks to sales come from a customer's uncertainty as to how a piece will look in a certain place, determining selection, size, dimensions and color gives a buyer important confidence," said William R. Blake. "Especially having the salesperson as a partner with responsibility for visualizing space is a big selling point. "Offering this service adds prestige to the store and attracts customers who respond to the design center concept," continues Blake. Furniture storeowners are familiar with Bill Blake's many years of expertise in furniture store design and merchandising, as well as his articles in Furniture World Magazine and his seminars at High Point. As an executive for many years with Seaman’s Furniture and in charge of numerous residential design projects, Bill Blake has proven the soundness of his abilities. For information: 201/263-0192 Contact: William R. Blake at April ’04 Market : 516-380-4542.