Nationwide Marketing Group (NMG) announced that it will now provide its independent dealer-members with increased online presence through a national directory service, email marketing program and customized website solutions.
NMG introduced the brand new website offered through ayr1.com a retail web solution provider. The site showcases the Classic and Pro websites that were offered exclusively to NMG dealers at last year’s PrimeTime! buying show and conference for appliance, electronics and furniture independent dealers.
“Simply put, shoppers are now online,” said Frank Sandtner, Director of Member Services Operations for NMG. “The addition of the Advanced website option to the existing platform will give our members more options and an even stronger online presence to compete tougher with big box retailers.”
ayr1.com CEO, Ron Goswell and Director of Sales, Zak O’Connor presented the importance of a strong retail web presence for independents at a PrimeTime! group meeting in Orlando last year.
The new Advanced website has the most important features needed for search engine optimization to ensure more consumers find a dealer’s website. The Classic website comes with an extremely low price tag that is attractive to the smaller independent dealer looking for a solid entry level web solution.
The Pro website solution provides everything in a Classic and Advanced website and more. So the dealer gets the most comprehensive features available to keep a visitors attention longer. This includes detailed product catalogs that allow consumers to easily research and pre-shop by product, size, color or price eliminating the need for searching outside of a dealer’s site.
Additional features of ayr1.com’s website solutions include an advanced buyer inquiry program and content management system (CMS). CMS allows retailers to make numerous changes to their websites including simple uploads of television commercials and print ads. With the buyer inquiry program, retailers have the capability to assign inquiries to individual show room representatives and track these inquiries all the way through to the closing of the sale.
ayr1.com will be offering Nationwide dealers exclusive pricing at their upcoming PrimeTime! event on August 15-18 at the Gaylord National Hotel and Convention Center, just minutes from D.C.
“Nationwide is just beginning to tap into digital marketing,” said Sandtner. “We understand that this will be the dominant marketing vehicle in the coming years and want to make sure our independent dealers are knowledgeable and prepared to do business in the new digital marketplace.”
For more information on Nationwide’s Web Services including BrandsDirect.com online directory, ayr1.com website solutions or email marketing, call 1-800-471-8952 or email webservices@Nationwidegroup.org
To learn more about the many benefits of Nationwide Marketing Group membership including affordable website solutions tailored to the independent dealer go to www.nationwidemarketinggroup.org or call (336) 722-4681.