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Klaussner Enhances Partnership With Banner Marketing

Furniture World Magazine

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Banner Marketing, a Spokane-based integrated marketing and advertising firm, announced that it has enhanced its partnership with Klaussner Home Furnishings. The move comes as the Asheboro, N.C. based company announces the launch of subsidiary company, Enso Sleep Systems. Enso Sleep Systems will provide customers with a new line of memory foam mattresses.
 
“We are very pleased to announce the continued growth of our strategic and valued partnership with Klaussner in 2011,” said John Dresel, CEO of Banner Marketing. “We are excited to extend the partnership to work with Enso Sleep Systems, providing a valuable opportunity to help dealer’s market high quality furniture and bedding to consumers.”
 
Klaussner, one of the largest furniture companies in America, has worked with Banner Marketing since 2009. Banner Marketing will provide advertising and marketing materials for Enso Sleep Systems, and launch the program at High Point Market in October, along with a continued program for Klaussner. The goal of the partnership is to help dealers promote high quality bedding and home furnishings through strategic advertising solutions and promotion.
 
 “Enso Sleep Systems is a user friendly brand and this program builds on that initiative by putting the marketing resources needed for success at the dealers’ fingertips, saving time and money,” said Steve Brower, vice president of sales and marketing. “Building upon our current relationship with Banner Marketing makes perfect sense, and we’re excited to get started.”
 
About Banner Marketing: Banner Marketing helps businesses grow through integrated marketing; a combination of digital and traditional marketing strategies that reach a company’s key consumers and inspire them to buy.  In business since 1983 and based in Spokane, Wash., Banner develops creative content to support its client’s brands – from traditional circulars to cutting edge Web sites – keeps that content up-to-date, tracks program results, and provides reporting to refine and adjust strategies for even greater success. Banner provides cohesive programs and experiences that translate into stronger brands, increased sales and improved advertising spend and frequency. Learn more at www.bannerretail.com.