HFI Brands Reinvents Peoploungers Brand. Brings Line To High Point
Furniture World Magazine
on
9/27/2010
Home furnishings brand development specialist HFI Brands announced that it has acquired the rights to Peoploungers, a beloved and time-tested brand of lounge chairs, sofas and motion furniture. Under the new license, HFI Brands will offer Peoploungers their full array of product design and management, product development, strategic marketing, and sales and distribution capabilities. HFI Brands will also “reinvent” the Peoploungers collection for today’s consumer with the idea that “everyone loves to lounge.”
“The new approach will encompass all types of lounging for all types of people,” said Steve Dinkins, president of Peoploungers. “The new Peoploungers brand is built around the concept that everyone enjoys comfort and style, and there is demand in the market for a more refreshing, fashion-forward style related to all categories of seating.
“From the teenagers’ need for a great gaming chair to the young adult moving into their first apartment, the new Peoploungers collection will appeal to a broad segment of today’s consumers,” Dinkins added. “The line will fill some important voids in the market while attracting anyone with a need for great design and value.”
This October in High Point, Market Square, #390, Peoploungers will introduce more than 200 designs that offer a great range of style within their comfort seating and accent furniture options. The new product offering will include recliners, home theater seating, stationary leather, sleep sofas, a collection of slip covered upholstery, plus occasional and accent furniture.
“Peoploungers has taken the trends seen in the market and is filling the consumers’ needs for lounging for all generations,” says Britt Albright, senior vice president of creative for HFI Brands. “The collection will use fresh fabrics, versatile slipcovers, creative patchwork collages and accent pillows to add flavor, color and individual personality to a leather assortment.”
Through HFI Brands, Peoploungers has access to a renowned and talented design team, as well as to Outlook International, one of the most respected sources for quality control, sourcing and manufacturing production management worldwide.
Peoploungers will also soon launch a lifestyle-oriented website to promote the new brand at peoplelovetolounge.com. The site will showcase Peoploungers’ full collection.
About HFI Brands: HFI Brands is a product design, management and marketing company strategically created to eliminate significant industry overhead and deliver measurable value to both retailers and the consumer. The leadership team at HFI Brands includes individuals with extensive home furnishings design and marketing experience plus an infusion of young and innovative thinkers, which assures the company will remain on the cutting edge of style, design and innovative marketing. HFI Brands has established a strategic alliance with Outlook International, the largest and most respected Asian quality control, sourcing and production management network existing. The HFI Brands creative direction and marketing team is located in Dallas, while the operations office is in High Point, North Carolina. The company also maintains a design/engineering office for full-scale design detail, rendering and material support in Cebu City, Philippines.