Consumer’s Guide To Buying Furniture Published April 2003

Furniture World Magazine

Furniture Review: A Consumer’s Guide to Buying Furniture, a breakthrough publication to assist the buying public in making informed and astute furniture purchasing decisions, will launch today at the International Home furnishings Market in High Point NC. The debut issue includes reviews and quality ratings of upholstery, leather seating, home office, entertainment units, and master beds made and/or marketed by 41 U.S. furniture manufacturers/marketers. Some 220 individual items are grouped into retail price levels and rated with from one to four stars (good to excellent). Editor Charles Sutton says “the Furniture Review editorial board includes some 30 industry insiders, all furniture designers, buyers, and salespersons with 12 to 25 years experience.” “We’re the people friends, relatives, and neighbors call when they want to buy furniture,” Sutton says. “And we are willingxdare we say even gleeful for the opportunityxto offer the reassurance and help shoppers need to make informed decisions about furniture.” “Take it for what it’s worth,” he says, “and it’s worth a lot. We intend this information to free shoppers from clouds of doubt and help them to realize the joy in furnishing a home.” Furniture Review will be available at market at the Furniture Discovery Center, Bienenstock Furniture Library, and at ten market bookstand locations. THE NEED: WHY “FURNITURE REVIEW”? “Research shows that 36% of furniture shoppers give up in exasperation and spend no money, says Britt Beemer, chairman of America1s Research Group. The reason people don’t buy Beemer says is “that they can’t make an INFORMED decision. . .84 percent of shoppers...say they can’t measure quality in upholstery. . . 66 percent in case goods.” For more information on this new publication e-mail charlesutton@furninfo.com.