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Natuzzi Editions Launches Consumer Rebate Program

Furniture World Magazine

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Natuzzi announced that his fall, leather upholstery shoppers will be eligible to receive a $100 mail-in rebate with their minimum purchase of $2,010 of Natuzzi Editions product at retail, the first ever promotion of its kind from the global leader in Italian designed furnishings.
 
The inaugural Natuzzi Editions 2010 National Rebate Program was created to support retail sales and dealer advertising in the U.S. and Canada for purchases made Nov. 1 – 15.
 
In addition to supplying the cash incentive for consumers, Natuzzi will advertise the event nationally in prominent sections of two editions of USA Today on Nov. 3 and Nov. 5, timed to coincide with the U.S. midterm election coverage.
 
“The rebate program gives Natuzzi Editions dealers a unique opportunity to leverage our national advertising efforts in their own markets,” said Joe Mussalem, president, Natuzzi Americas. “It’s also an excellent way for us to support our retailers by adding weight to the advertising message and helping to drive traffic to their stores.”
 
“We are investing to build awareness for the event and the local advertising by our retailers will guide the consumer to Natuzzi products at the point of purchase,” added Musallem. “The initial response from our customers at pre-Market in High Point was very positive and we expect to have a successful effort our first time out.”
 
Participating dealers will have access to downloadable advertising, direct mail and other materials for use in local print media and at point of sale, through a dedicated Natuzzi Editions brand advertising support microsite.
 
Dealers should contact their representatives for additional information including consumer eligibility requirements. A branded Natuzzi Editions Visa cash card worth $100 (USD) will be mailed to qualifying shoppers within 8 to 10 weeks of rebate mail-ins received by Natuzzi up to March 31, 2011. Proof of delivery is required.
  
About Natuzzi: Founded in 1959 by Pasquale Natuzzi, Natuzzi S.p.A. designs and manufactures a broad collection of residential upholstered furniture and is Italy's largest furniture manufacturer. Natuzzi Group exports its innovative high-quality sofas and armchairs to 130 markets on five continents. Natuzzi consistently demonstrates leadership with cutting-edge design and advanced, vertically integrated manufacturing operations. In the Americas, Natuzzi Group is represented by three distinct brands: Natuzzi Italy, Natuzzi Editions and Italsofa. Natuzzi S.p.A. has been listed on the New York Stock Exchange since May 1993. The Company is ISO 9001 and 14001 certified. www.natuzzi.com