TV Spot Offered To Simmons Dealers in Local Markets

Furniture World Magazine

The "plot" of the TV spot is based on the life of the commercial's central character who works at a mattress testing facility. Working with mattresses on a daily basis has cultivated the character into a mattress authority. The character underscores the company's strategy to represent the consensus of experts who support BackCare's construction. After working hours, the character is shown opting to sleep on his mattress of preference - the Simmons BackCare mattress, which provides comfort and support head to toe and top to bottom while maintaining the spine's proper alignment. With the help of the Simmons-created "zone-a-tron" machine, the character demonstrates the mattress's patented five-zoned construction and how the design parallels the human body. Simmons created an equally unique tagline to represent the brand -"Five Zones For Your Bones" - that will be prominently merchandised throughout in-store materials. Since the brand's inception more than two years ago, BackCare has enjoyed explosive growth and pervasive success from retailers and consumers coast to coast. This new investment represents the company's commitment to the brand and fervor for offering the extraordinary to consumers and dealers. In addition to Simmons running the commercial nationally, the spot will be offered to Simmons dealers to customize and air in their local markets. "It's hard enough for consumers to distinguish the difference between all of the mattresses out there. This commercial was designed to clearly illustrate why BackCare's five-zoned construction is truly superior," said Hofmann. Adding credence to BackCare's design, the commercial features the brand's endorsement from the National Foundation for Spinal Health (NFSH), which has already been incorporated into various BackCare merchandising elements and proven extremely effective with consumers. In fact, Simmons has witnessed a spike in sales for its products constructed with its patented anatomic foam, inferring that consumers are beginning to understand the health benefits of BackCare's design. Leading orthopedic surgeon Dr. Elliot Menkowitz is so supportive of the product's benefits, he is prescribing BackCare to his patients as a method to alleviate back pain and as a form of preventive therapy. "The support of the medical community has been a huge success in drawing consumer interest," commented Tim Oakhill, Director of BackCare. "To have doctors recommending a five-zoned sleep system, specifically BackCare, gives consumers the assurance they're looking for when making such a significant purchase." For more information E-Mail Simmons at: advertising@simmonsco.com