MicroD Incorporated reported that it has formed a strategic alliance with premier rug and accessories manufacturer Surya, Inc. to redefine the online furniture and home furnishings shopping experience. The collaboration will enable hundreds of leading furniture retailers to automatically present consumers with Surya rugs, pillows, throws, and fine art packages that have been designer-matched to expertly coordinate with upholstered furniture items viewed by online shoppers.
The addition of more than 5,000 Surya products to the industry-leading MicroD ePreVue™ online presentation and business intelligence solution promises to provide furniture marketers with breakthrough new online merchandising capabilities that will empower consumers to better design, coordinate, and visualize their own rooms through the convenience of the internet. The new solution will be unveiled in the Surya showroom at the October 16-21 High Point Market with demonstrations of accessory packages coordinated with Klaussner® upholstery. The companies are also working to launch the advanced merchandising solution based on La-Z-Boy, Best Home, Craftmaster, England, upholstery options in MicroD’s ePreVue system in the coming months while Klaussner’s’ is immediately available.
According to MicroD Senior Vice President Steven McLendon, “As more and more consumers look to the internet to streamline their furniture search, these important new merchandising capabilities will give savvy furniture marketers a significant advantage in inspiring consumers over those with traditional online catalogs. Providing consumers with professionally designed and coordinated accessory options saves them time and instills confidence in their purchases. This represents the next-generation of online furniture merchandising and shopping all in one.”
The integration of Surya products into MicroD customer websites goes far beyond the simple addition of additional product catalogs. Furniture marketers will now be able to proactively merchandise coordinating Surya accessories based on specific furniture selections made by online shoppers. Shoppers will benefit from the professional design expertise and assistance built-in to the websites that will enable them to assemble entire rooms that adhere to professional design best-practices.
“The partnership between Surya and MicroD simplifies the difficult task of coordinating accessories with top selling upholstery items”, noted Satya Tiwari, president of Surya Inc. “Our talented designers have spent countless hours working with top fabrics to create the perfect accessory packages. With our new merchandised selections and the opportunity to better leverage online showrooms, Surya and MicroD continue a tradition of exceeding customer expectations by helping them to increase margins.”
About Surya
Established in India in 1976, Surya Inc. is a vertically integrated manufacturing company and a leading source for today’s leading designs in area rugs, wall décor, textiles and lighting. The Surya name is synonymous with high quality, innovation and luxury. Encompassing their expert understanding of the latest trends in fashion and interior design, Surya designers masterfully create some of the most cutting edge and versatile pieces on the market. Each product is a perfect combination of color, pattern and texture. Surya currently exhibits in Atlanta, High Point, Las Vegas, New Delhi, and New York. For more information, visit http://www.surya.com.
About MicroD
For more than 20 years, MicroD has been the leader in online and in-store furniture merchandising solutions. More than 85% of the top 100 furniture retailers and brands count on MicroD software and services to engage and inspire consumers through visually stunning and informative websites and product catalogs. Customers include Ashley, Bassett, Best Home Furnishings, Broyhill, Century, Clayton Marcus, Craftmaster, Doerr Furniture, Drexel Heritage, Ethan Allen, Flexsteel, Furniture First, Henredon, Hickory Chair, Hooker, Kincaid, Lane, La-Z-Boy, Lexington, Rowe, Sherrill, and Surya Rug.
In addition to its flagship ePiphany web-based merchandising and business intelligence solution, the company also offers the ePreVue online product presentation and analytics, PreVue electronic product catalog, EasyPlan room planning and visualization, EasyOrder customer order configuration, EasySwatch sample swatch maintenance, and Exim Commerce EDI software solutions.
MicroD is headquartered in Charlotte, North Carolina and maintains offices in Hickory, NC and Atlanta, GA. For more information, visit http://www.microdinc.com.