The International Sleep Products Association (ISPA) announced that Mary Helen Uusimaki has joined ISPA staff as vice president of membership and communications.
Uusimaki has over 15 years of experience in sales, marketing, customer service and retention and a demonstrated ability to identify the evolving interests and diverse needs of national and international clients, ranging from Fortune 500 companies to non-profit organizations and trade associations. Mary Helen brings a wealth of experience spanning the sales and service spectrum to include communications, grassroots campaigns, and business development.
“Mary Helen’s proven track record of building rapport and trust with new and existing clients will strengthen ISPA’s ability to develop and retain mattress industry members, which are the very lifeblood of an organization like ours. Mary Helen will help us make sure that ISPA is listening to and serving our members’ needs,” noted ISPA President Ryan Trainer.
Prior to joining ISPA, Uusimaki worked with the Washington Speakers Bureau representing thought leaders, authors, journalists, and other prominent figures in business, government, professional sports, and entertainment. Her focus was on customer growth and retention as well as employee development. Earlier in her career, Uusimaki worked in sales and recruiting positions.
“I am thrilled with this new opportunity and look forward to contributing to ISPA’s growth and success,” noted Mary Helen. “I understand the importance of communicating customer value to new and existing clients. I look forward to meeting the industry and learning how the ISPA team can better serve their needs during these changing times.”
Born in Tennessee and raised in Virginia, Mary Helen lives in Alexandria, VA with her husband, two children and the family dog. Mary Helen is a Virginia Tech alumni and when she’s not rooting for the Hokies, she can be found reading, running and spending quality time with her family.
Established in 1915, the International Sleep Products Association (ISPA) is dedicated to protecting and enhancing the growth, profitability and stature of the mattress industry. As the industry’s trade organization, ISPA represents over 600 mattress manufacturers and suppliers throughout the world.
ISPA provides a wide range of services that benefit its membership. These include exclusive industry surveys and statistics, advocacy support, educational offerings, the industry’s ISPA EXPO trade show, safety research through its Sleep Products Safety Council, consumer research and education through its Better Sleep Council, BedTimes and Sleep Savvy publications, the ISPAEarth™ Industry Sustainability Initiative, and more.