Natuzzi announced that with the majority of consumers pre-shopping for home furnishings online, Natuzzi Group will introduce a new digital engagement technology to drive sales from Internet surfing.
The technology, pioneered by digital advertising firm GET Interactive and used by top consumer products companies, including cosmetics and beauty products leader The L’Oreal Group and apparel giant Hanesbrands, Inc., will immerse consumers in Natuzzi Group brands through unique furniture browsing experiences using digital advertising, social media, email communication and retail partner deployments.
From any number of digital touchpoints, including unique interactive banner ads, consumers will have instant access to the Natuzzi Group brand and product information they are searching for, including product details, special offers, company background and retail locations.
Launching at the October High Point Market, Natuzzi Group will show its dealers how the new, online advertising works and how it will drive consumers to their stores. The information rich ads will run on high profile sites such as Elle Décor.com throughout 2011. Each media partner selected for the roll-out was strategically chosen to reach target consumers for the company’s Natuzzi Italy and Natuzzi Editions brands.
Additionally, the flexible banner ads may be further customized with specific retail information and used on dealer web sites.
“We are committed to helping our dealers sell Natuzzi Group products to their consumers, as we are to finding innovative ways to do that” said Joe Mussallem, president, Natuzzi North America. “No one can afford to ignore the fact that shoppers are online and actively looking for information before making a home furnishings purchase. By engaging them in the digital space first, we can help direct them to our dealers, armed and ready to buy.”
GET Interactive’s rich media technology earns significantly higher consumer interaction metrics, compared with other digital advertising formats.
“We are especially pleased to bring this first opportunity in the furniture industry to Natuzzi Group,” said Rick Harrison, ceo of GET Interactive. “Natuzzi Group has consistently demonstrated marketing leadership, and we are thrilled to be their partner in this inaugural initiative.”
ABOUT NATUZZI: Founded in 1959 by Pasquale Natuzzi, Natuzzi S.p.A. designs and manufactures a broad collection of residential upholstered furniture and is Italy's largest furniture manufacturer. Natuzzi Group exports its innovative high-quality sofas and armchairs to 130 markets on five continents. Natuzzi consistently demonstrates leadership with cutting-edge design and advanced, vertically integrated manufacturing operations. In the Americas, Natuzzi Group is represented by three distinct brands: Natuzzi Italy, Natuzzi Editions and Italsofa. Natuzzi S.p.A. has been listed on the New York Stock Exchange since May 1993. The Company is ISO 9001 and 14001 certified.
ABOUT GET INTERACTIVE: Founded by a team of digital media and publishing industry veterans, GET Interactive helps brands, agencies and publishers engage with their customers and consistently delivers the best digital media metrics in the industry. The fully customizable GET Interactive UltraMedia Gallery lets consumers explore company offerings in depth online, resulting in greater conversion, engagement and brand loyalty.