La-Z-Boy, one of the world’s leading residential furniture producers, announced that David Crane joined the company as vice president of international sales and business development. In this role, Crane will be responsible for further globalizing the La-Z-Boy brand, including developing, driving and supporting international business sales and development.
“David comes to us with an excellent combination of international experience and furniture-industry savvy,” said Doug Collier, chief marketing officer for La-Z-Boy and head of the company’s international business. “We look forward to his leadership as we work to profitably build the La-Z-Boy brand and business in key global markets.”
Crane has worked in the furniture industry for more than 13 years, including two years as a La-Z-Boy associate sales representative in Texas. Most recently, he served as managing director for Natuzzi Oceania, where he managed all Natuzzi, Italsofa and Editions branded business in Australia and New Zealand. In this role, he established the Natuzzi Oceania entity and oversaw the successful launch of the new Editions brand. Crane also previously served as vice president of sales for Natuzzi’s southern region, managing business in south central United States, Mexico, the Caribbean and Central and South America. He has held various additional sales roles with Natuzzi and LeatherTrend Furniture.
“La-Z-Boy is an icon of comfort and quality in North America, and I look forward to the challenge of expanding our international footprint both with existing customers and by developing new partnerships,” said Crane. “I’m excited to be part of a team which will strategically build its unparalleled brand and reputation on a global scale.”
Crane and his family reside in Dallas, Texas.
About La-Z-Boy: Headquartered in Monroe, Mich., La-Z-Boy is one of the world’s leading residential furniture producers. The company manufactures a full line of comfortable products for the living room and family room, including the company’s world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE: LZB), one of the world’s leading residential furniture producers, marketing furniture for every room of the home.