SHOWPLACE says it is rolling out the red carpet for a 10th Anniversary Celebration that befits a building hailed as an architectural landmark from the day that it opened, complete with a cake to match.
The enormous cake—to be constructed by Greensboro baker Maxie B’s and designed to feed hundreds of Market-goers—is an actual representation of the futuristic, multi-tenant showroom building that first rose from the heart of Market a decade ago. A whopping five-feet long and two-and-a-half feet tall, the cake replicates the entire downtown property, right down to its loading docks and parking lot. Fittingly, the sugary structural wonder will be on view inside the soaring, glass-ceilinged SHOWPLACE Atrium as Fall Market 2010 opens, inside a specially constructed Plexiglas case.
A gala cake-cutting ceremony, heralded across the Market by buglers, and attended by High Point’s Mayor, the Hon. Rebecca Smothers, as well as a crowd of industry and community notables is scheduled for 2:10 p.m. on Monday, October 18th.
“We invite all Market-goers to join us for champagne and the cutting of the cake,” says Lisa Shankle, general manager of SHOWPLACE Properties. “To further sweeten the celebration, which will begin with breakfast in the Atrium and live entertainment at 8:30 a.m. that morning, there will be cupcakes on every floor and we are giving away door-prizes—the new iPod Nano—at exactly ten minutes after every hour beginning at 10:10 a.m. Then, at 2:10 p.m. when we cut the cake, we’ll give away the grand prize to one lucky buyer: a 32-gig iPad.”
Market-goers are invited to mark the special occasion by having a 10th Anniversary portrait taken between 1:30 p.m. and 5:30 p.m. by Freeze Photography. Pictures, shot against a green screen, and inserted in a souvenir folio, will make it appear as though each person is standing directly in front of the building with the iconic wave.
The day-long celebration will continue throughout Monday afternoon with musical entertainment in the Atrium, and plenty of beer, wine and hors d’oeuvres until klieg lights illuminate the night sky and Sleeping Booty takes over the Stars Under the Stars stage.
“In the design-driven home furnishings industry, SHOWPLACE’s contemporary look has set the building apart from any other building on the East Coast from the day that it opened ten years ago,” Shankle says. “This October, we celebrate another milestone in our history, but at the same time we are looking ahead. We’re particularly focused on incorporating a variety of leading-edge technologies, such as the new SHOWPLACE Shopper app, which improve buyers’ shopping experiences and exhibitors’ selling experiences. Our goal is to ensure that SHOWPLACE is as futuristic on the inside as it is on the outside, and that the building continues to set the standard in High Point for years to come.”
About SHOWPLACE: SHOWPLACE, SHOWPLACE WEST and Hamilton Properties, collectively represent nearly one million square feet of the High Point Market: The World’s Home for Home Furnishings. The iconic multi-tenant buildings are operated by Charlotte-based Lincoln Harris, one of North Carolina’s most accomplished full-service real estate companies.
For more information about SHOWPLACE, SHOWPLACE West or Hamilton Properties, call (336) 886-4700 or visit www.showplace-highpoint.com.