Sligh's Alante Group
Sligh Furniture reported that its “Alante” home office collection, recognized earlier this year as a 2010 Consumer’s Digest best buy, has made its’ on-screen debut in Hollywood. Thanks to the efforts of Sligh salesman Bill Brubaker, television and movie set designers have cast Alante in several roles.
Alante will appear in a yet-to-be titled film by director Ivan Reitman, which stars Natalie Portman and Ashton Kutcher, slated for release in January 2011. CBS’s Emmy-award nominated television show CSI:NY has also used the Alante wall unit in a scene set in a psychiatrist’s office with the shelves filled with therapy books.
Showtime’s breakout hit, Weeds, which has won Emmys as well as the Excellence in Production Design Award from the Art Director’s Guild, recognizing the show’s set designer and set decorator among others, used the complete Alante collection to furnish a doctor’s office in one episode.
NBC’s long-running hit, Law & Order, is using the versatile collection’s partners’ desk, credenza, deck and bookcases as the setting for the district attorney’s office in the new season’s spin-off, Law & Order-Los Angeles.
Brubaker, Sligh’s southern California representative since 1987, created a new Sligh dealership, Faux Library Studio, in North Hollywood, California, to reach out to the area’s film and TV set design industry. Brubaker is pleased but not surprised by the product’s rapid placements. “I know Sligh has great furniture that is also amazingly attractive, but it’s exciting and rewarding to have people in the television and film industries recognize its style and design and choose it for their sets.”
About Sligh Furniture: Founded in 1880, Sligh Furniture Company is a family-owned furniture company located in Holland, Michigan. Now led by fourth-generation Sligh family management, the company offers high-quality home entertainment, home office, and bedroom furniture. For information on all Sligh product lines visit www.sligh.com and www.loft102forthehome.com.