Simmons Offering In-Store Support Elements For New TV Commercial

Furniture World Magazine

To extend the commercial to the retail level, Simmons is offering a complete line up of in-store support elements, including headboards, pillow shams, banners, 3-D stand up models, window hangings and mobiles, that will incorporate the spot's "BackCare Bones" character. All merchandising materials will drive home the brand's "Five Zones For Your Bones" message. Maker of Beautyrest, BackCare and Sleep Logic, Atlanta-based Simmons Company employs more than 2,500 people in 18 plants throughout the United States and Puerto Rico. For more information E-Mail Simmons at: advertising@simmonsco.com