Photo of the new gallery at Furnitureland South
Palliser Furniture announced the opening of a new gallery at the world’s largest furniture retailer, Furnitureland South. Core to the space is the new brand campaign, “My Home, My Style, My Way.” The new gallery, opened October 15th, is located at 5635 Riverdale Drive, Jamestown, NC 27282. It is outfitted with the new Palliser retail sales system, which includes branding screens and panels, featuring dramatic lifestyle imagery.
“To place one of our first new galleries at Furnitureland South is a great opportunity and honor for Palliser,” said Cary Benson, President, Sales and Marketing, Palliser Furniture. “We very much value their confidence in our approach and look forward to a strong future together.”
The new Palliser gallery concept is designed to communicate different lifestyles: Metro, Suburban and Retreat. Creating these lifestyle vignettes allows consumers to connect with the Palliser brand emotionally. The photographic images are dramatic black and white, up close, tight crops of different components relative to each lifestyle.
The 5,400 square foot gallery features a wide-product selection. Furnitureland South offers signature Palliser sofas, sectionals, chairs and select motion products as well. All of Palliser’s products are made in North America and delivered in five weeks.
Since the gallery’s opening only a month ago, both Palliser and Furnitureland South say that they have been pleased with the amount of written business.
Palliser Furniture: Palliser Furniture, founded by Abram Albert DeFehr in 1946, is one of North America’s leading upholstery manufacturers. It produces an extensive product line including sofas, loveseats, sofabeds, recliners and occasional chairs. With facilities in Canada, the United States, Mexico and Asia, the company employs 2,500 people. Strategic manufacturing plants allow for efficient service and delivery to any location in the world. As a leader in North American Design, product innovation and extensive options in leather grade, color and application inspire personalized selection. Palliser commits to values of integrity, heritage of faith, respect for the environment, and support for its community along with excellence in service, customer value and design. Palliser is headquartered in Winnipeg, Manitoba Canada, with a showroom in the High Point, NC.