La-Z-Boy Opens Two New La-Z-Boy Furniture Galleries® Stores In Grand Rapids, Michigan, Area

Furniture World Magazine

La-Z-Boy, the nation’s leading manufacturer of upholstered furniture, recently opened two new La-Z-Boy Furniture Galleries® stores in the Grand Rapids, Mich., area at 4625 Wilson Avenue in Grandville and 4445 28th Street in Kentwood. The grand openings were celebrated at the Grandville store with a private party and ribbon-cutting ceremony on Thursday, Feb. 20. The new stores, each 17,500-square-feet in size, feature the full selection of stylish La-Z-Boy® furniture, beautiful accent pieces, and professionally-staffed design centers to help customers put it all together. “These stores offer furniture for any home, whether customers are looking for something contemporary or classic, casual or traditional,” said Ralph Long, owner of both new La-Z-Boy Furniture Galleries. “The style, quality and comfort of La-Z-Boy furniture combined with the design expertise and customer service we provide add up to an easy, enjoyable furniture shopping experience.” Celebrating the grand opening of these two stores were several company officials, as well as James Buck, mayor of Grandville, and Tanya Eby, development director with Gilda’s Club of Grand Rapids. “In honor of the grand opening of both stores, as well as our ongoing commitment to community involvement, we contributed a $2,500 Furniture Gift Certificate to Gilda’s Club of Grand Rapids,” said Long. “We are thrilled to contribute to a nationally recognized organization that benefits individuals living with cancer, as well as their friends and family.” La-Z-Boy Furniture Galleries feature the entire selection of La-Z-Boy furniture offerings, including the company’s world-famous recliners, along with motion sofas, sleep sofas, sectionals, stationary sofas and chairs, and leather upholstery. Organized in “galleries” – including a Living Room Gallery, Family Room Gallery, Sleep Sofa Gallery, Leather Gallery, and, of course, a Recliner Gallery – the furniture at La-Z-Boy Furniture Galleries stores is displayed in vignettes complete with occasional and accent furnishings by La-Z-Boy subsidiaries Alexvale, Hammary and Kincaid, along with a dramatic selection of decorative accents, including lamps, area rugs, wall art and accessories, all available for sale. Every La-Z-Boy Furniture Galleries showroom is built around a La-Z-Boy Design Center, which is staffed by design consultants and was created to provide customers with inspiration, answers and helpful assistance. Included in the design area is the La-Z-Boy Screen Test® video catalog system that allows customers to design their own furniture by rendering any La-Z-Boy product in their choice of hundreds of fabric and leather covers. “Emphasizing design and style, the La-Z-Boy Furniture Galleries exemplify our direction for the future of La-Z-Boy,” said Kurt Darrow, president of La-Z-Boy. “By providing our customers with design assistance and an enjoyable shopping experience, we are going beyond offering exceptional products by giving them complete solutions for their homes.” Making the shopping experience even more family-friendly, these stores feature a wide circular pathway for easy navigation for families with children and strollers. Eye-catching signage guides shoppers through the store, directing them to the various galleries and providing meaningful information along the way. And, there is even a fun, interactive and educational play station in the Design Center area to entertain young children while parents work with the store design consultants to create the rooms of their dreams. Headquartered in Monroe, Mich., La-Z-Boy is the nation’s largest manufacturer of upholstered furniture and the world’s leading producer of reclining chairs. It is a division of La-Z-Boy Incorporated, one of the nation’s largest furniture manufacturers and marketers.