AmericasMart announced that SPRING AIR Mattress and sister company Natures’ Rest, celebrating its 85th anniversary in 2011, will unveil a new 3,000 sq. ft. showroom at the January Atlanta International Home Furnishings, Area Rug and Gift Market in space 5-F-1 of Building 1. The company returns to Atlanta after two decades of showing in other markets.
According to president of SPRING AIR South Wes Price, it makes sense for his company and the bedding/mattress industry to be in Atlanta.
“Many of the buyers for larger regional, national and big box companies come to this Market, and these same buyers also make the purchasing decisions on mattresses for their companies,” says Price. “We want to bring bedding back to Atlanta, and the best vehicle for this is to show at AmericasMart, which is the most central location for the Eastern half of the U.S.”
In its new Atlanta showroom, SPRING AIR and Natures’ Rest will showcase its line of mattresses and specialty sleep products, as well as Chattam & Wells Luxury.
PriceWesner Bedding will also show its The BedBoss Collection of memory foam beds from a three-bed collection of USA-Made memory foam beds and Leggett and Platt adjustable beds. With its varied collections, the showroom will have a diverse offering of mattresses for buyers this January.
“As floors 3-6 in Building 1—the destination for everything HOME—evolve, we are staying ahead of the game and focusing and expanding on complementary home products in the Area Rug product center,” says Chas Sydney, senior vice president of Area Rugs for AmericasMart. “With its strength, buyer loyalty and industry-wide recognition, SPRING AIR Mattress is the ideal fit to help pioneer this new category for AmericasMart.”
SPRING AIR will launch its new showroom with a ribbon cutting ceremony at the January Atlanta International Area Rug Market, taking place January 13-16, 2011.