Cresent Fine Furniture announced the introduction of a new mixed direct container program to debut at this month’s Las Vegas Market.
Cresent, a third-generation family business founded 64 years ago in Tennessee, is introducing the new mixed container program to enable retailers to select from six of its best-selling solid wood bedroom & entertainment collections and save significantly on transportation costs.
To date, Cresent has offered retailers the choice of buying merchandise from its Tennessee Quality Assurance Distribution Center or in full containers of a specific collection. The new program offers retailers additional flexibility of picking their desired shipping and receiving dates to coincide with targeted promotional events.
Cresent has increased the number of collections available under the program to six solid wood bedrooms and ten media consoles. Retailers can pick the pieces they want to mix on the container.
Cresent’s Vice President of Marketing Richard Tomkins offered “the new program is particularly beneficial to retailers located in the western half of the U.S. With fuel prices increasing, LTL shipping costs are going up and this new program will significantly reduce the landed cost of our furniture for most retailers.” He added “we’re stocking our six best sellers in our Vietnam warehouse and offering a great variety of merchandise”
West Coast retailers can receive product in as little as three weeks from order confirmation, all at greatly reduced landed prices. John Cash, Cresent’s National Sales Manager has previewed the program with the company’s key retailers over the past month and says “there is great interest both from west coast retailers as well as those in the East.” “The ability to pick your arrival date and the range of solid wood bedrooms and entertainment consoles available have been the most attractive selling points,” Cash added.
Cresent’s Las Vegas showroom is located in C-1138 of the World Market Center.
For more company information, visit www.cresent.com