MEGA Group USA, a leading national home furnishings buying group for furniture, mattress, appliance and electronic retailers, announced that they will expand their successful Paula Deen Home by Serta Mattress Collection into the specialty category later this year. This new specialty collection will include six new models retailing from $799 to $1,499 and offer options in Memory Foam and Latex, as well as models built with both foams. The new Paula Deen Home by Serta Specialty Mattress Collection will debut at the upcoming Las Vegas Market, in the MEGA Group USA showroom.
MEGA Group USA launched its successful Paula Deen Home by Serta mattress collection earlier this year. With the continued success and growth of the collection, leaders at MEGA Group and Serta decided to expand the collection into the specialty category to meet consumer demand and help MEGA members capture additional market share. The new Paula Deen Home by Serta Specialty Collection was designed in collaboration with Paula Deen to reflect her dedication to style and home comfort, and complement the existing collection.
“With nearly 25% of mattress sales falling into the specialty category, we knew we needed to provide our members a great product in this area.” states Jerry Honea Director/COO for MEGA Group USA. “Since our exclusive Paula Deen Collection by Serta mattress line introduction was so successful and sales continue to rise, it just made sense to expand that collection to include specialty. Consumers want options for memory and latex mattresses and this Paula Deen line provides just that with the continued promise of down home comfort that is inspired by the life and home of Paula Deen.”
In addition to the new specialty mattress line, MEGA Group USA will introduce a new Private Label Mattress Protector program under the DreamHaven label. The product will be supplied by Fabrictech International and is exclusive to MEGA members. The new health and wellness mattress, pillow and foundation protectors are available in a number of sizes and types. The product is designed to be a barrier encasing the entire mattress, pillow and foundation providing the consumer protection from not only bed bugs, but also dust mites and allergens. Retail price points are from $69 to $129 with high dealer margins.
MEGA Group USA’s DreamHaven Mattress collection by Serta will be re-launched featuring new profiles, covers, materials and price points this market. “DreamHaven is very popular among our members,” continued Honea. “This market we are bringing new enhancements to the line and giving our members even more features/benefits for the same or less money delivering an excellent value proposition for the dealer to grow his business.”
MEGA Group USA’s 5,000 square foot Las Vegas show space is located in Building B-1154.
MEGA Group USA is the fastest growing national home furnishings buying organization in the Country focused on delivering excellence in products and services to its retail members in the furniture, electronic, appliance and mattress industries. These business services include group vendor programs, custom advertising and marketing services, consulting, store merchandising, and information technology support aimed at driving floor traffic, improving sales and profits and enhancing operating efficiencies. MEGA Group USA has 1500 retail members in 2500 store fronts throughout the United States. For more information on MEGA Group USA, visit www.megagroupusa.com.