New Book Presents Retail Strategies For Creating "A Shop That Pops"

According to Pamela Danziger, author of a new book titled, Shopping:  Why We Love It and How Retailers Can Create the Ultimate Customer Experience, furniture retailers need to make a new year's resolution to give shoppers a reason to shop.  That means creating a new selling environment in the store by making their shop exciting to visit and an entertaining experience.  That means transforming your store to a 'shop that pops.'
 
A 'shop that pops' is one that tantilizes the shopper with more than just products to buy.  A shop that pops tempts the customer with new experiences, new ways to interact and new services to engage the shopper.  Her book is a guidebook for retailers that explains how to make their shop pop by using a formula called the 'Pop Equation."
 
A shop that pops shares these seven key characteristics. 

• Foster customer involvement and interaction
• Evoke curiosity
• Exhibit a contagious, electric quality
• Create a convergence of atmosphere, design, and merchandise
• Center on a value-driven concept
• Offer a price/value model that favors the customer
• Present an accessible, inviting, non-pretentious atmosphere

Does Your Shop Pop?  Take the Pop Quiz
 
How well does your store do in creating an experience for your customers?  How can you enhance the experience of shopping in your store?  The answer begins by assessing how well your store fulfills the Pop Equation.  Take the Pop Quiz by visiting:
 
http://www.whypeoplebuy.com/cms/Home_Page/Pams_Books.php
 
Download this quick self-test to measure how well your shop meets the key criteria of a “shop that pops,” along with advice and recommendations about how to boost your performance in each of the seven key areas.
 
Shopping is written for retailers, both large national chains and small independent specialty retailers. It addresses retailers' most pressing  marketing challenges and concerns whether they target a national or a local selling environment.
  
Shopping is available at local bookstores or www.amazon.com  and
www.barnesandnoble.com