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Walt Disney Signature And Theo Kalomirakis Debut "Surround Made Simple Line" At Las Vegas Market

Furniture World Magazine

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Inspired by Walt Disney’s pioneering use of sound and visual technology, designer Theo Kalomirakis, widely hailed as “The Father of Home Theater,’’ announced the creation of a new line of home entertainment furnishings for the Walt Disney Signature brand standard.

Themed “Surround Made Simple,” the new line features six fully realized collections of coordinated upholstered furniture, case goods and accessories for today’s homes.
     
Emphasizing plug-and-play connectivity and affordable style, the collections will be unveiled later this month at the Las Vegas Market, January 24-28, in Building B, Space 101. The line will be presented in the Furniture Origins showroom, in a retail environment developed exclusively for furniture stores. Furniture Origins, USA, is a fully integrated furniture company with an extensive portfolio of global home furnishings brands, including Shadow Mountain, Zocolo, Magnolia Home and E1 Origins. The company is the exclusive licensee, manufacturer and distributor of the Theo Kalomirakis for Walt Disney Signature line.

While Kalomirakis’ private home theater designs have long been coveted by the rich and famous, the designer’s goal in creating the new line was to make it easy and affordable for any consumer to enjoy an exciting entertainment experience at home.  Each credenza in the collections features built-in surround sound and houses discrete electrical outlets that power all audiovisual equipment with just a single external cord.

“Hidden high-quality speakers, subwoofers and smart phone docking stations built right into each of the units provide superb sound quality along with easy and turn-key multi-media connectivity,” Kalomirakis describes. “Coordinated sofas, sectionals, arm chairs, cocktail tables and side tables complete the picture—seamlessly blending form and function in stylish and comfortable roomscapes the entire family will love.”

According to Robert Oberschelp, director, Walt Disney Signature, Disney Consumer Products, the collaboration of Theo Kalomirakis with Walt Disney Signature was a natural extension of the brand, particularly given the rich history of innovation by Walt Disney in film and sound technologies.

“Walt Disney understood the narrative power of sound in cinema,” Oberschelp says. “He revolutionized the movie industry in 1928 with Steamboat Willie and the first synchronized sound and animation. Later, he developed the very first version of surround sound for Fantasia.” 

“When Walt Disney began making movies, technology was not advanced enough to translate what was in his mind to the silver screen, so he invented what he needed to make his vision a reality,” says Scott Ballard, president of Furniture Origins. “In honor of that innovation, each buyer who previews the collections in Las Vegas later this month will receive Fantasia and Fantasia 2000, a special edition, two-movie collection on Bluray™ and DVD.”

About Theo Kalomirakis: Widely regarded by the media as the “Father of Home Theater,” one writer opined in Robb Report, “At some point during the next 10 or 15 years, it will have become apparent that Theo Kalomirakis is to custom home theater what Louis Armstrong is to jazz: practically the inventor of the art form.” Indeed, Theo Kalomirakis has long set the standard for design excellence and innovation in home theater. As principal of TK Theaters, he has designed private theaters for movie stars, sports legends and world leaders. Among the designer’s many accolades, he is a nine-time winner of the CEDIA award for best home theater design and the recipient of CEDIA’s Lifetime Achievement Award. 

About Walt Disney Signature: Walt Disney Signature is Disney's lifestyle brand for adults created through a curated collection of aspirational products through collaborations with best-in-class designers and brands, using innovative ideas to evoke the emotion of Disney storytelling. The brand stems from the Fashion & Home line of business at Disney Consumer Products.
the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art.

About Origins Holdings: Origins Holdings, parent company of Furniture Origins, USA, is a fully integrated furniture company with an extensive portfolio of global home furnishings brands, including Shadow Mountain, Zocolo, Magnolia Home and E1 Origins.  The company is the exclusive licensee, manufacturer and distributor of the Theo Kalomirakis for Walt Disney Signature line.