Fabrictech International, a leader in health and allergy protection in the sleep products industry, has named Ruben Loera to the newly created position of Director of Sales and Retail Development. Loera will oversee the company’s rapidly growing network of sales representatives, and focus on enhancing the success of mattress and pillow protector sales through education and close collaboration with Fabrictech International’s current retail customers.
“Fabrictech International continues to hire seasoned executives with specific retail management and sales backgrounds. Ruben brings to us a superior understanding of mattress retail, sales management, merchandising, and sales training that will make us exceedingly effective and continue to encourage our growth, as well as make us an even better partner to our retailers as we look forward to 2011 and beyond.” Jeff Bergman, President and COO of Fabrictech International said. “The opportunity to hire an Executive of Ruben's expertise and experience doesn't come along often, and we are thrilled to have him aboard.”
Loera spent over a decade growing Phoenix, Arizona based Sleep America to “Bedding Giant” status as Vice President of Sales, during which time he was specifically responsible for all hiring and training procedures of the organization. Loera contributed greatly to creating a culture that provided the retail customer with an experience stressing the quality of health and wellness through better sleep, a concept that his sales force of over 100 became experts in conveying to the end consumer.
"Retailers today seek out suppliers that are experts, not only in the manufacturing of their products, but in understanding the retail environment as well." Said Sean Bergman, Vice President of Sales and Marketing for Fabrictech International. “Each retailer is unique and wants to know that the supplier understands their business, and can design training and merchandising programs to promote increased attachment rates and top line revenue within a specific organization. With Ruben, we continue to add executives to our management team that embody the skills to deliver on retailer expectations.”
Fabrictech International focuses on the health of the sleeper and is recommended by over 12,000 physicians nationwide. The product has undergone extensive allergen testing to ensure fabrics adhere to the strictest medical guidelines. All of Fabrictech’s premium fabrics including the proprietary OmniGuard® Ultra, have undergone extensive stringent testing by Dr. Philip Tierno, Director of Clinical Microbiology and Immunology at NYU Medical Center's Tish Hospital.
Fabrictech International's PureCare™ Celliant® product line will debut at the Las Vegas Market January 24th through 28th. Through clinical trails, Celliant® fibers have been proven to increase oxygen levels in skin and muscle tissue, which allow unique performance benefits for the sleeper. They are located in building C, space 1532. Please contact Sean Bergman for any questions or to make an appointment during the Las Vegas Market at 414-212-5359 or sbergman07@gmail.com.