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Bloomingdales To Introduce New Line of Shifman Luxury Mattresses

Furniture World Magazine

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Shifman, a leading manufacturer of luxury, handcrafted, two-sided mattresses, announced that Bloomingdale’s will carry its newest line, the Handmade Collection.  Set to be formally introduced in March 2011, this handcrafted collection will be sold exclusively at Bloomingdale’s, and is distinguished by uncompromising craftsmanship in a full range of firmnesses and surface treatments.
 
“Bloomingdale’s and Shifman have a long-standing relationship and we are excited to further develop the brands together,” said Joe Laneve, Senior Vice President and GMM of Home for Bloomingdale’s. “Our customers expect high quality and great value when selecting a luxury mattress and this exclusive collection with Shifman provides just that.”
 
The customer response to Shifman mattress at Bloomingdale’s has been positive during the past 23 years.  To continue this momentum, the two companies have partnered to create a new range of product offerings that will provide customers with a wider variety of firmness options and price points. 
 
For more than 117 years, Shifman has been a family-owned business dedicated to crafting the finest handmade mattresses and boxsprings.  The Shifman Handmade Collection includes natural materials, more comfort options and added design features.
 
“Shifman mattresses are very unique – built on principals of tradition, integrity and true craftsmanship. We created this new line with the needs of the Bloomingdale’s customer in mind – offering a wide-range of options, without sacrificing luxury and comfort,” commented Bill Hammer, president of Shifman Mattresses.  “We are looking forward to continued success at Bloomingdale’s, and encourage customers to visit the mattress department to experience the Shifman difference first-hand.”
 
About Shifman Mattresses (www.shifmanmattresses.com)
Shifman is a leading designer and manufacturer of luxury, hand-crafted mattresses that are built with the same commitment to quality, integrity and true craftsmanship that the company was founded on 117 years ago. A family-owned company, Shifman operates under the management of the Hammer family. In 2008, Shifman increased its facility by 40 percent.  Today, the company operates out of an 84,000 square foot manufacturing facility in Newark, NJ.  Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail profits and customer satisfaction.
 
Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 41 Bloomingdale’s stores and 4 Bloomingdale’s, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Georgia, Florida, Nevada, and California. In addition, Bloomingdale's has an international presence with a location in Dubai. Be sure to follow Bloomingdale's on Facebook or Twitter, and for more information, or to shop any time, visit www.bloomingdales.com.