White Good, an integrated marketing communications agency, has been appointed as Agency of Record for Resource Furniture, LLC. Headquartered in Manhattan’s design district, Resource Furniture provides consumers, Interior Designers and Architects with distinctively European, transformable, space-saving furniture and accessories.
“It’s an honor to have the opportunity to represent Resource Furniture,” says Sherry Qualls, White Good’s President. “We’re thrilled to work with such an innovative company and are looking forward to helping to take awareness of this uniquely special brand to the next level.”
Resource Furniture reports that is eager to generate buzz and establish stronger relationships with consumers and Interior Designers through showroom events and social media connections. A robust schedule of showroom openings and new partnerships offers a perfect opportunity for the brand to dial up its awareness.
“Our product offering is incredibly unique,” explains Resource Furniture President/Co-Founder, Ron Barth. “White Good understands and appreciates our business model. Couple this knowledge with their industry experience, and we’re sure to get great results. We’re looking forward to a very positive partnership.”
Since 2000, Resource Furniture has hand-selected, imported and distributed innovative and modern furniture from the finest European manufacturers, including the space-saving line of transforming furniture designed and made in Italy by Clei, srl. These transformable systems, available in a vast selection of finishes and configurations, redefine the way consumers and designers will think about space utilization. Resource Furniture is the exclusive North American distributor for Clei. For more information, please visit www.resourcefurniture.com.
White Good, a member of the American Association of Advertising Agencies, a fully integrated marketing communications agency dedicated solely to building the brands of manufacturers and marketers of furnishings, decorative finishes and building products for the residential and commercial market segments. For more information, visit www.whitegood.com.