Biltmore's licensing division, a brand specializing in products inspired by the historic Biltmore House and gardens, has appointed Donnette Miller to licensing director for home furnishings.
Based in High Point, Miller will be responsible for managing Biltmore's home furnishing licensing activities and developing new business within the brand.
"Donnette's enthusiasm and understanding of branding in the home sector combined with her 'manufacturer' point of view will no doubt bring value to leveraging the Biltmore brand," said Vice President and General Manager Tim Rosebrock. "We are fortunate to have someone of her experience and background to ensure top-level service for licensees, dealers and customers."
Miller formerly worked as director of marketing with Universal Furniture and as vice president of marketing and product development with Miresco Decorative Rugs.
"I strongly believe that licensing is most successful when the brand resonates with the consumer" said Miller. "Along with 115 years of brand equity, Biltmore continues to drive brand awareness through marketing campaigns and consumer loyalty. I look forward to working with Biltmore and our licensee partners to cultivate this outstanding brand."
About Biltmore's Licensing Division: Launched in 1990, Biltmore's licensing division has grown to be a highly recognized brand, drawing on the historical treasures and inspiration found in Biltmore House and gardens. Through Biltmore® For Your Home and Biltmore® Chateau Reserve, consumers are able to experience both the classic designs found in George Vanderbilt's grand collection of art and furnishings, and the relaxed enjoyment of fine country living.
Current Biltmore licensees include Amarr Garage Doors, Anderson Hardwood Floors, Artaissance, Atlanta Cheesecake Company, Belk, Burton + Burton, Capel Rugs, Cottage Gardens, Cumberland Nurseries, ELK Lighting, Ellington Fans, Encore/Sarreid, Fisher Farms, Habersham, Herter Nursery, Indital USA Stair Parts, Larson-Juhl, Manual Woodworkers & Weavers, Michigan Evergreen Nursery, Moulding Associates, Inc., Netherland Bulb Co., Oriental Accent, Peace Tree Farm, Randolph's Greenhouses, Ridgeway Clock Company, ShadeTree Canopies, Southern Living House Plans, Unique Stone, Vita Food Products and Whitecraft.
To learn more about Biltmore's licensing division, visit www.bringbiltmorehome.com.