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Massoud Expands National Sales Force

Furniture World Magazine

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Dallas, Texas-based upholstered furniture manufacturer Massoud announced that it   has significantly expanded its sales force in recent months with the addition of representatives covering Florida, the Carolinas, Minnesota, the Dakotas, New England and other key territories.  The expanded reach is part of a long-term growth strategy designed to further strengthen Massoud’s position as a leading national resource for high quality, domestically-made designs in an abundance of frame styles, fabrics, leathers and custom options.

The newest independent sales agents to join the Massoud sales force include:

Clyde Barnard | New England

Bill Spece | Wisconsin, Minnesota and the Dakotas

Todd Collins | South Carolina

John Reid and Christi Whitt | North Carolina

Alan Vance | Florida

These representatives, and others now in place in areas across the country, report to Massoud President Tom Skipper, who joined the company in early 2010 to work alongside CEO Chuck Massoud in directing the company’s next phase of growth.

“For the past decade, we’ve watched as price, rather than product innovation, emerged as the driving force in the upholstery industry,” explains Chuck Massoud.  “But at Massoud, we’ve always been known for fabrics and through significant investments in technology and product innovation, we’ve continued to expand our style and customization options – without sacrificing competitive price points. So our sales representatives have become more important than ever to our continued growth.  We’re not just selling a commodity – but design, quality, value, choice and a whole list of business solutions for our retail and designer partners that only the sales representative can effectively communicate and deliver.”

Launched in 1963 by Chuck’s father, Charles Massoud, the company built a strong reputation in its early years as a quality line serving furniture dealers with a solid selection of primarily traditional, grand scale designs.  Never losing sight of its popular traditional offerings and established customer base, Chuck Massoud embarked on new directions in recent years.  Investments in state-of-the-art, fully automated factory systems have streamlined and accelerated production and delivery, while significantly reducing overhead costs.  Massoud has used these savings to seek out and invest in better fabrics, leathers, new frame styles and custom capabilities to offer a wide and diverse selection at very competitive price points.

“We are well poised to serve the diverse needs and style preferences of a national audience as evidenced by the growing number of accounts we are opening around the country,” adds Tom Skipper, president, Massoud.  “Every design is made here in our Texas plant; we stock at least 90 percent of our fabric offerings ensuring unrivaled special order delivery times; and we remain focused on our cost-controlling business model—all features that translate to  immediate benefits for our customers.”

In addition to the sales representatives listed above, others independent agents for Massoud around the country include:

Tim Bergman | Missouri, Kansas, Nebraska, Iowa

Alan Coshatt |  Alabama, Georgia, Southern Texas, Tennessee

Lori Del Secco | Arizona, Nevada

Dana Ferrell | New Jersey, New York, Southern Connecticut

John Huggett |  Pennsylvania

Dan King | Kentucky

Marie Koehler | Delaware

Tom Lindsey | Louisiana, Arkansas, Northern Texas, Oklahoma, Mississippi

Dennis Monroe |  Ohio, Michigan, Indiana, West Virginia

Robert Monson | Colorado, Utah

Vicki Solada | California, Oregon, Washington, Idaho

Massoud is currently seeking representation in Illinois and Eastern Canada. For more information about these openings, contact Tom Skipper, president, Massoud at tom@massoudfurniture.com or 800.762.2797.


ABOUT MASSOUD  - Established in 1963,  Dallas-based, family-owned upholstery manufacturer Massoud has built a solid reputation during its 47-plus year history by offering  top quality designs, exceptional value, quick delivery and dependable service.  With virtually unlimited customization options, the line includes a wide range of sofa, loveseat, chair, bench and other frames, 1300+ fabrics in fresh patterns, dramatic colors and textures, a tremendous selection of luxurious leathers and hundreds of design details. Virtually any Massoud fabric,  leather, frame, trim or finish can be combined to create a personalized, one-of-a-kind design statement. www.massoudfurniture.com | 800.762.2797.