Simply Amish, known for its line of high-quality, handmade furniture, announced that it is returning to High Point to better serve Eastern retailers.
Claiming space H1114 in the IHFC building, Simply Amish is prepared to showcase how retailers can generate maximum sales in minimum floor space with its product line.
“We have such an extensive line of products and options that making physical space for our entire line would be quite cumbersome,” said Kevin Kauffman, the company’s cofounder and president. “We’ve learned from our showrooms in Las Vegas and other places how to display our products in a way that generates the most sales in the smallest space.”
The space at H1114 will showcase, first hand, the Simply Amish philosophy that impeccable design and construction remove the need for excessive inventory. “You don’t have to see, touch and feel a lot of our line to understand its quality,” Kauffman said.
All of the company’s furniture is handmade in the country, but country is not its only style. In fact, the firm unveiled seven new lines just last summer.
Simply Amish has a customer-focused website www.simplyamish.com and catalog that attracts and informs consumers. “Both of these high-end sales tools drive the consumer to his or her local retailer and don’t require an inch of floor space,” Kauffman said.