Texas- based upholstery manufacturer Massoud announced that it will launch a new promotion during the Spring 2011 High Point Market . As part of the program, dealers and designers will be able to take advantage of special pricing on many of the line’s newest options, including leathers, exotic articles, and frame styles.
The Massoud design team has spent the past year sourcing new leather offerings. As a result, the selection has expanded to include even more pure aniline, full-top-grain domestic and Italian hides in an array of colors and textures, as well as a wider selection of exotics and hair-on-hide designs. As part of Massoud’s 2011 marketing focus, “Building Furniture That Builds Your Business,” the Spring High Point promotion offers dealers and designers special pricing on market orders from a select group of the newest leather offerings, as well as some of Massoud’s best-selling styles.
“Leather has been a key target growth area for us,” explains Tom Skipper, president, Massoud. “ Together with ongoing additions of fabrics, frames and enhanced customization capabilities, our newest leather offerings provide fresh new looks and versatile style options that can give our dealers and designers a true competitive edge in today’s marketplace. As an added beneift, we also stock our leather and have maintained 36-day delivery on special orders – another competitive advantage.”
To learn more about the Massoud Spring High Point Market Leather Promotion, retailers and designers should visit the company’s showroom, 310 North Hamilton, Space 104 or call 800.762.2797.
ABOUT MASSOUD - Established in 1963, Dallas-based, family-owned upholstery manufacturer Massoud has built a solid reputation during its 47-plus year history by offering top quality designs, exceptional value, quick delivery and dependable service. With virtually unlimited customization options, the line includes a wide range of sofa, loveseat, chair, bench and other frames, 1300+fabrics in fresh patterns, dramatic colors and textures, a tremendous selection of luxurious leathers and hundreds of design details. Virtually any Massoud fabric, leather, frame, trim or finish can be combined to create a personalized, one-of-a-kind design statement. www.massoudfurniture.com | 800.762.2797.