Luxury mattress manufacturer E. S. Kluft & Company, the maker of elegantly tailored, ultra-luxurious American-made beds, presented an exciting new program of adjustable mattresses to retailers and buyers at this winter’s Las Vegas Furniture Market. The new Conforming Mattress Collection is the first specialized adjustable mattress program introduction in the company’s history.
“Because of changes in lifestyle, even the luxury consumer now takes technology to bed,” said President and CEO Earl Kluft. “As adjustable beds gain popularity with the consumer, more and more of our retail partners are requesting a luxury collection of ‘adjustable friendly’ mattresses. It was time for us to enter the market with a luxurious product.”
Since penetrating the consumer market, adjustable beds have become popular for watching TV, reading, working at home and relaxing. Kluft’s decision to expand their offerings reinforces the company’s role as a full service vendor to retailers, covering all premium categories on the showroom floor. From niche to mainstream, E.S. Kluft brands offer something for everyone.
“I’ve noticed several high profile mattress manufacturers have taken some of their existing offerings and now advertise them as ‘adjustable friendly’ with no apparent structural changes,” said Kluft. “E.S. Kluft can not afford to take that approach. We built our reputation on manufacturing a reliable product. It took four years to develop and refine an adjustable mattress collection luxurious and dependable enough to bear the Aireloom or Kluft name. We needed to find the right mix of luxury and technology to meet our consumer demographic. Careful attention to mattress creasing brought on by adjustable bases and quality of performance were addressed and tested throughout the research and development process.”
Kluft’s program has raised the bar on Visco / Latex mattresses, and offers dealers and their customers a very viable alternative. Made with Talalay and Belgian latex, cool breathable visco, an ultra soft, organic cotton ticking, and unique panel quilting, each of the three beds in the Conforming Mattress Collection feature Kluft’s patented design in either “Luxe-Top” or “Streamline” technologies. The collection will be available with a standard foundation or adjustable base and a massage element controlled with a wireless remote.
Suggested retail price is $2,999 to $3,999 for a queen mattress and foundation, and $ 3,499 to $ 4,499 with an adjustable base. Additionally, articulating innerspring models have a suggested retail price of $1,999 to $2,799 on standard foundations and $2,699 to $3,399 with adjustable base.
E. S. Kluft & Company, a leading manufacturer of luxury bedding, has experienced a 900% growth in sales since it was founded in 2004. Third-generation mattress maker Earl Kluft is known for his high standards and eye for detail. Kluft’s Aireloom® designs offer artisanal quality and legacy features such as hand-tied coils, hand side-stitching, and sumptuous feels. Kluft lines feature the most advanced materials, patented designs, and technologies available in the world, including the highest quality Belgian jersey knits and damask fabrics, English nested coils, New Zealand Joma wool, natural Talalay latex, bio-based foams and natural and eco-friendly fibers. E.S. Kluft & Company is the leading supplier of luxury bedding to Bloomingdale’s. Kluft mattresses are available in more than 350 select U.S. retailers and internationally. To learn more, visit www.kluftmattress.com and www.aireloom.com.