Home Trends: Baby Boomers Seek Casual, Affordable, Furniture Available Immediately. Bush Furniture Meets the Need.

Furniture World Magazine

The Baby Boomer demographic segment, representing people born between 1945 and 1964, continues to have far reaching effects. Desiring a casual lifestyle has translated into a new generation of furniture. "Baby Boomers are looking for functional, affordable and casual furniture that fits their lifestyle, which is marked by changing technology and a comfortable home life," says Paul Bush, CEO of Bush Furniture, the 11th largest furniture manufacturer in the U.S. The newly coined phrase, Boomer Casual, is a furniture category that addresses the needs of the Baby Boomers and their trend toward simple living. This lifestyle trend in furniture is characterized by simple designs and natural finishes with functional appeal. One of the most popular forms of furniture for the Boomers is sold unassembled, also known as ready-to-assemble (RTA), because it can be purchased immediately with no wait and is stylish without being as expensive as traditional pre-assembled furniture. Additionally, Boomers are typically creative and independent and find the assembly process gratifying. "Due to changing lifestyles, decorating tastes, and a low initial investment by the consumer, RTA furniture can be changed and updated more frequently than pre-assembled furniture which is another desirable trait," says Bush, whose company is a leading manufacturer of RTA furniture. RTA furniture has also become the integrating factor for computer and home entertainment components. "We're continually redesigning furniture to accommodate the latest sizes and types of electronics, as well as to meet the changing needs of the user," says Bush. Because Boomers are doing more working and entertaining at home, there a trend toward home entertainment, and home office furniture that enhances their comfort at home while accommodating their leisure activities. "Our RTA furniture is the solution for the way people live," says Bush. Bush Furniture is available in stores nationwide. Call 1-800-727-2874 or e-mail: usbush01@ibmmail.com