COSCO Home & Office Products to Bring Popular Samsonite Name to Commercial Folding Furniture
Furniture World Magazine
on
6/2/2004
Cosco Home & Office Products, known throughout the industry as The OneSupplier of Many Choices, launched its new commercial furniture line under an exclusive license agreement with the Samsonite Corporation. The anticipated ‘total’ launch, in April 2003, will include the introduction of 19 chair and five table models.
“We are excited to have the opportunity to market the Samsonite brand in the folding furniture market,” said Tom Szczurek, president of Cosco Home and Office Products.
“The Samsonite-branded products will help us to greatly expand Cosco’s presence, by adding a new dimension to our position in the commercial and institutional office channel.”
“Cosco and Samsonite exemplify the highest standards of quality and value, producing excellent innovative products for discerning commercial customers,” stated Berk Thornton, V. P., Licensing & Acquisitions, Samsonite.
With this new license agreement, Cosco plans to expand upon their success by adding upgraded features on some of their current molded and all-steel furniture line to be sold under the Samsonite‰ name, while introducing several new models. Included among the new Samsonite offerings are 10 models of commercial folding chairs, three folding stack chairs, four commercial stack chairs, two folding all-steel chairs, one adjustable height suitcase table and four molded folding tables.
For more consumer information on the Samsonite by Cosco line, visit www.samsonite-furniture.com or call 1-888-818-5110.
About Cosco Home & Office Products:
Cosco Home & Office Products (founded in 1935) is a leading supplier of ladders, step stools and folding furniture. Cosco, the leading brand name in the growing folding furniture and step-stool market, is part o f the Dorel Industries, Inc. based in Montreal, Quebec, Canada.
Dorel Industries, Inc. (NASDAQ, TSX: DNBF, DII.A, DII.B) is a vertically-integrated global consumer products manufacturer and distributor with products sold in over 60 countries and annual sales approaching one billion dollars.
About Samsonite:
Samsonite is one of the world’s largest manufacturers and distributors of luggage and markets luggage, casual bags, backpacks, business cases and travel-related products under brands such as SAMSONITE, AMERICAN TOURISTER, LARK, HEDGREN and SAMSONITE black label.