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New Video Program to Show "Day in the Life" of High Point Market Attendees

Furniture World Magazine

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The High Point Market Authority reported that a new viral video program will give viewers an insider’s guide into a “day in the life” of the High Point Market. Sponsored by the High Point Market Authority, the six videos will be filmed on Flip cameras by a representative of each group involved in the Market, including an exhibitor, a retailer, an interior designer, a furniture design student, and a member of the press. The sixth video will give a behind-the-scenes look at how the Market is set up and organized before each event.
 
The videos are part of the award-winning Market Week campaign, and will be posted on the Market’s website (highpointmarket.org), Facebook, YouTube, and on MyMarket, the High Point Market’s online planning and social media tool. One video will be posted each day through the six days of Market Week, April 2-7.
 
“These videos will show the excitement and vibrancy that is the High Point Market,” says Cheminne Taylor-Smith, VP of marketing for the High Point Market Authority. “Each of our videographers will showcase their own personal view of Market Week, highlighting the idea that the High Point Market belongs to each attendee and that each Market experience is unique. It will be a fun and fresh look at the largest home furnishings trade show in the world.”
 
About the High Point Market Authority: The High Point Market Authority, www.highpointmarket.org, is the official sponsor of the High Point Market in High Point, N.C. Featuring an extensive selection of exhibitors spanning every category, style and price point and attracting tens of thousands of visitors from more than 106 countries twice each year, the High Point Market is the driving force of the home furnishings industry.