Anne Martin Launches Marketing Communications Firm

Furniture World Magazine

Marketing Specialist Anne Martin has launched Anne Martin Marketing Communications, a public relations and web site development company specializing in home furnishings. Her firm, with offices in New York City and Greenville, South Carolina, focuses on business-to-consumer, business-to-business, wholesale and retail and channels. An 18-year industry veteran, Martin was for the past five years Director of Marketing Communications for WestPoint Stevens, where she oversaw public relations, value-added programs and online marketing. The force behind the 1999 and 2002 strategic revitalizations of the company’s web site, she also orchestrated and managed the company’s long-term online partnerships with Martha Stewart Living Omnimedia, iVillage.com and various bridal web sites. From 1987 to 1997, Martin managed public relations, advertising, licensing and online communications as Director of Marketing Communications for FSC Wallcoverings, a division F. Schumacher & Co. She began her career at consumer products public relations agencies, including Ruder & Finn in Chicago and Ogan/Dallal in New York City. An active industry associate, Martin is a recipient of the International Furnishings & Design Association’s Circle of Excellence Award for Public Relations, a Clarion Award for Business-to-Business Print Advertising, an Effie Award for Newsletter Excellence, and several Outstanding Advertising Awards from various wallcovering trade magazines. She has served on the Board of Directors of IFDA and New York Women in Communications, Inc. and on the Steering Committee of Executive Women in Home Textiles.Martin can be contacted at anne@martinmarcom.com.