Following a successful West Coast introduction at the January 2011 Las Vegas Market, Leggett & Platt® Consumer Products Group will offer its East Coast customers an opportunity to enjoy a lucrative visit to its High Point showroom (IHFC C-603) next month. On Saturday, Sunday, and Monday, the company will offer each retail buyer the chance to go home with a silver lining for their sleep surface and possibly even more.
As part of a showcase illustrating the advanced application of the MicroSilver BG™ antimicrobial technology in its newest product, the Leggett & Platt® SilverShell™ antimicrobial mattress protector, L&P will host the SilverShell™ wheel spin as visitors enter the Consumer Products Group showroom. More than 300 buyers participated in the activity in Las Vegas and enjoyed the “First Fans of SilverShell” designation.
Prizes available will include $100 gift cards, a night at the movies for two compliments of L&P, and a selection of Leggett & Platt® home textiles products. In addition, each participant will have a chance to take home a SilverShell™ antimicrobial mattress protector and be entered in a drawing for the latest 16GB Apple iPad2.
“We’re thrilled with the reaction thus far to our exclusive bedding application of this proven antimicrobial technology – why not offer the same fun to help our Eastern U.S. retailers learn how they can benefit from selling our new flagship mattress protector,” said Herman Tam, vice president of marketing for Leggett & Platt® Consumer Products Group, the company’s retail arm in the sleep industry. “We know our retail customers will want to understand the benefits and other advanced applications of this cutting edge antimicrobial technology, as the first application of its kind in the Leggett & Platt® home textile product lineup.”
The SilverShell™ antimicrobial mattress protector inhibits 99.9 percent of germs, protecting a mattress from stain- and odor-causing bacteria, mold, and mildew that cause fabric deterioration. The antimicrobial technology uses highly pure, natural elemental silver to inhibit germs. The technology is used in a variety of healthcare and consumer applications, such as dental applications, breast prosthesis for recovering breast cancer patients, skincare (creams, lotions, spray), and personal care (toothpaste, deodorant, shampoo).
About Leggett & Platt® Consumer Products Group: Leggett & Platt® Consumer Products Group, a division of global diversified manufacturer Leggett & Platt®, Incorporated, is a premier provider of bedding products and accessories to the retail community. Based in Whittier, California, Leggett & Platt® CPG is committed to delivering innovative, high-performance products at an exceptional value and offers a complete range of bedding and sleep accessories under the Leggett & Platt® brand and the Leggett & Platt® Fashion Bed™ brand.
Leggett & Platt bedding products are available in retail furniture, department, and bedding stores nationwide, as well as through online retailers. For additional information, visit www.LPCPG.com.