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NHFA Partners With Banner Advertising

Furniture World Magazine

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National Home Furnishings Association (NHFA) announced that it has partnered with  Banner Marketing, a Spokane-based integrated marketing and advertising firm, to provide association members with enhanced access to integrated marketing services. Banner Marketing’s designation as a preferred partner attests to NHFA’s conviction that the company provides superior products and programs that help today’s furniture retailers succeed in a changing retail environment.
 
“We’re pleased to welcome Banner Marketing to our fold of member services partners,” said Steve DeHaan, executive vice president of NHFA. “Offering insight to consumer shopping behaviors and comprehensive strategies for connecting with today’s buyers, Banner Marketing will make a valuable contribution to our members’ long-term success.”
 
The newly created partnership is an extension of Banner Marketing’s industry outreach efforts. Last spring, the company formed an alliance with Western Home Furnishings Association (WHFA), an affiliate of NHFA. Over the past year, Banner Marketing strengthened its ties to WHFA by sharing information, expertise and discounted services to members across 12 western states. Through its partnership with NHFA, Banner Marketing now brings integrated marketing solutions to furniture retailers from coast to coast.
 
“Working with NHFA provides a wonderful opportunity to make a tangible impact on the nation’s furniture retailers,” said John Dresel, CEO of Banner Marketing. “Consumers and their shopping habits are changing rapidly, and for retailers – particularly small, independent shops – it’s important to evolve with them. We’re here to help retailers adjust their marketing strategies and learn how to integrate traditional and digital efforts to get the best sales results.”
 
Banner Marketing works with clients to create comprehensive marketing programs that combine traditional and digital elements. Programs rely on driving traffic to custom-built websites featuring compelling, dynamic content that reflects current promotions and offerings. In addition, websites capture consumer information, enabling retailers to target promotions and marketing strategies better.
 
Along with joining NHFA’s member services roster, Banner Marketing is a platinum sponsor for the 2011 Home Furnishings Industry Conference. A joint effort of NHFA and WHFA, the conference is the first event of its kind for the furnishings industry. Held April 30 to May 2 in San Antonio, Texas, the conference will provide networking, leadership and educational opportunities through workshops, general sessions, open forums and an expo.
 
About Banner Marketing: Banner Marketing helps businesses grow through integrated marketing: a combination of digital and traditional marketing strategies that reaches a company’s key consumers and inspires them to buy.  In business since 1983 and based in Spokane, Wash., Banner Marketing develops creative content to support its clients’ brands (from traditional circulars to cutting edge websites), keeps that content up-to-date, tracks program results, and provides reporting to refine and adjust strategies for even greater success. Banner Marketing provides cohesive programs and experiences that translate into stronger brands, increased sales, and improved advertising spend and frequency. Learn more at www.bannerretail.com.
 
About the NHFA: National Home Furnishings Association (NHFA) is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers. NHFA’s membership comprises 2,500 business entities representing more than 9,000 stores in all 50 states and several foreign countries. NHFA’s mission and vision encompass a commitment to helping home furnishings retailers operate highly profitable businesses that provide an exceptional level of service to the consumers who buy their furniture. The mission of NHFA is to provide its members with the information, education, products and services they need to remain successful. NHFA’s vision is to excel as the definitive resource for information and leadership for home furnishings retailers.