The WHFA announced that Joe Milevsky, president and CEO of JRM Sales & Management, will present two breakout sessions featuring top home furnishings retailers in an interactive audience Q&A session during the Home Furnishings Industry Conference, April 30-May 2, in San Antonio, Texas.
The first retail panel, Cash Flow or Cash Flop, is scheduled for Sunday, May 1. Many businesses are challenged by inadequate cash flow; this session will cover topics such as cash flow vs. profit, pitfalls to avoid, forecasting tips and much more. Retailer panelists include: Travis Garrish, Forma Furniture, Fort Collin, Colo., Dave Harkness, Harkness Furniture, Tacoma, Wash., Jeff Childs, RC Willey, Salt Lake City, Utah, and Shane Spiller, Spiller Furniture stores, Tuscaloosa, Ala.
The second retailer panel hosted by Milevsky will be on Monday, May 2, and covers Exploding the Myth that Higher Margins Equals Lower Sales. "Profit expressed as a percentage is simply the difference between gross margin percentage and total operating expense," Milevsky said. "The object is to keep the different between those two as far apart as possible." Joining Milevsky for this panel discussion are: Dianne Ray, Garden City Furniture, Garden City Beach, Fla., Randy Coconis, Coconis Furniture, South Zanesville, Ohio, Lael Thompson, Broyhill Home Collections, Aurora, Colo., and Edward Massood, Thomasville Home Furnishings of New Jersey.
Retail members of WHFA, NHFA, all of the affiliates and designated partners can take advantage of the great buy one, get one free deal. One registration of $495 must be purchased and the second person can attend for free. Additional registrations for other team members are only $199 each. This makes it easy for businesses to bring multiple people from their store and learn even more valuable tools for business. Hotel registration at the Westin Riverwalk expires on April 8--reserve your room today!
Register for the Home Furnishings Industry Conference at www.homefurnishingsconference.com.