Leggett & Platt’s Bedding Group announced today that it will brand its category of fabric-encased coils as Comfort Core™. The new brand will focus on Leggett & Platt’s attention to the consumers’ request for comfort and leverage their patented technology along with their diverse portfolio of products.
While most innerspring products primarily focus on providing support, Leggett & Platt adds comfort directly into the spring system. This allows Comfort Core products to be both comfortable and supportive and eliminates the need for layers of fabric and foam. Thus, the Comfort Core spring system enables mattresses to be built on a thinner scale.
“When you are able to reduce the excessive height of a mattress and eliminate the foam and fiber that typically cause body impressions, you end up with a better product for the consumer,” said Mark Quinn, segment vice president of marketing at Leggett & Platt. “When it comes to mattresses, we teach consumers that thicker is better. It’s time we addressed this myth. Comfort Core will exceed consumer expectations for comfort, and prove that you can build value in a smaller profile mattress.”
“When we talk to retailers about issues that they face, returns are always at the top of the list,” Quinn said. “If we start telling a better story and eliminate the misguided beliefs that cause this problem, we can exceed customer expectations with the end product. We think Comfort Core products will help bedding manufacturers do that.”
The Comfort Core product line will include the following coil types: Body Print™, Body Print™ Advanced, Bolsa™, Hi-Low™, Joey™ and Softech™. Further information on the Comfort Core brand is available at www.BeddingComponents.com.
Leggett & Platt (NYSE: LEG) is a diversified manufacturer (and member of the S&P 500) that conceives, designs and produces a broad variety of engineered components and products that can be found in most homes, offices and automobiles. The company serves a broad suite of customers that comprise a “Who’s Who” of U.S. manufacturers and retailers. The 128-year-old firm is comprised of 19 business units, 19,000 employee-partners and 140 manufacturing facilities located in 18 countries.