Leggett & Platt recently recognized Arizona-based retailer Bedmart for its more than 300 percent increase in power foundation sales over the last two years. With three Leggett & Platt® power foundation models on each of its 30 sales floors, Bedmart sold more than 1,500 power foundations to customers in 2010. The company is on track to sell more than 2,000 Leggett & Platt foundations in 2011.
“Bedmart has embraced power foundations as a lifestyle product and has tailored its marketing and training to communicate the benefits of these products to younger, active consumers,” said Rob Woods, president of Leggett & Platt® Consumer Products Group. “Their commitment to the category serves as an example to other retailers looking to increase their revenue while better serving their customers.”
In addition to a significant newspaper advertising program that illustrates the benefits of power foundations, Bedmart invests in Retail Sales Associate training to ensure associates are able to help their customers experience power foundations and complete the sales cycle. Each year, Bedmart provides 30 – 40 hours of group training to its RSAs as well as one-on-one follow-up and continued practice.
“While our company’s typical power foundation customer has traditionally been older, we are talking more and more to younger, active consumers about how a power foundation can help them sleep better and enjoy their time in bed,” said Chet Goldberg, founder of Bedmart. “With three strong power foundation options from Leggett & Platt as well as the company’s RSA training materials and consumer-oriented brochures, our sales associates are prepared to help shoppers create their ideal sleep environment.”
About Leggett & Platt® Consumer Products Group
Leggett & Platt® Consumer Products Group, a division of global diversified manufacturer Leggett & Platt®, Incorporated, is the premier provider of bedding products and accessories to the retail community. Based in Whittier, California, Leggett &Platt® CPG is committed to delivering innovative, high-performance products at an exceptional value and offers a complete range of bedding and sleep accessories under the Leggett & Platt® brand and Leggett & Platt® Fashion Bed™ brand. Our bedding products are available in retail furniture, department and bedding stores nationwide as well as through online retailers. For additional information, please visit www.lpcpg.com.