Wright of Thomasville, a home furnishings industry leader in marketing services and support, announced that it has created “Wright Assist,” an at-market concierge service for its clients to help them properly prepare and install signage and other point-of-purchase materials, which will debut at the forthcoming Summer Las Vegas Furniture Market. As a part of its service offering at market, the company will also have an on-site designer with the necessary tools to help its clients work collaboratively with their customers to create specialized campaigns in real time.
Wright will operate the center at space B-1062, from Thursday, July 28th, through the close of the market on August 5th. It will be open each day, including weekends, from 8 a.m. to 6 p.m., and after hours by special appointment.
In addition to the on-site designer, staffers will be available to assist clients install signs, point-of-purchase materials, receive deliveries, provide extra pillows or shams, and press or clean fabrics if needed.
“Our clients go to market to put their best foot forward to their clients and we felt we needed to be there, at their side, to make sure they have the very best presentation they can. Crisp point-of-purchase material and for that matter all the components we provide in the marketing communications arena is an integral part of their marketing program so we felt that we needed to have a team on-site to help handle a number of common emergency needs clients typically have,” said Wright President and CEO Greg Wright.
The on-site designer is another new product offering the company is unveiling for this market.
“For the first time, one of our clients can bring a customer or prospect to our space, and in real time, we can begin to develop a special look/presentation for their offering,” Wright said. “This process can cut out weeks of time and follow-up, particularly right after market when many companies are very busy with follow-up activities.”
Now celebrating 50 years in business, Bill and Tom Wright founded Wright of Thomasville in 1961 on the idea that printing was a creative medium and the belief that “a promise made is a promise kept.” The Wright brothers focused their attention on providing exceptional printing for the home furnishings market, the mattress industry, and the carpet and rug industry. The Wright family continues that tradition today by providing one-stop, turnkey, creative solutions for clients’ graphic needs.
From creative design concepts, to worldwide distribution, the team at Wright Global Graphic Solutions has the passion and experience to help our customers meet their individual project requirements. Today, the company employs 161 people. With manufacturing partners in the United States, China and Brazil, the company can also deliver on its promise of exceptional value, and accurate delivery, regardless of the product’s final destination.