Top 10 bedding producer, Therapedic International announced that it will introduce the EcoTouch® mattress series at the upcoming Las Vegas Market, August 1-4, 2011, marking the first time the bedding giant will debut an eco-friendly mattress line.
“We waited for the right time before entering into the green market and recognize there is great opportunity for growth in the value priced, eco-friendly bedding segment,” said President and CEO Gerry Borreggine. “Building on the growing market share of eco-friendly mattresses, we created the EcoTouch line in response to consumers’ desire for quality, environmentally-friendly beds and retailer demand for competitive price points.”
One of the most unique features of EcoTouch is its layers, which are made entirely from soy-based foam. The core is high-density soy foam and topped with five-pounds of soy-based visco foam. The inner section is molded and features unique ergonomically designed extrusions. The top layer of foam is visco, with unique surface modifications designed to improve firmness and increase comfort.
The EcoTouch line is certified to be 100 percent breathable. It uses open-cell constructed foam, making it fully air-permeable. This quality allows the foam to sleep cooler, and makes it much more comfortable than the leading brands’ visco mattresses.
Additionally, the soy-based foam used in the EcoTouch line has received the Oeko-Tex Certificate of Purity, Europe’s highest honor in laboratory testing for foam products.
“We know that with a new product like EcoTouch, exclusivity is a must,” said Borreggine. “Therapedic has secured a guaranteed exclusive with the manufacturer of the foam for this product. We are anticipating that most, if not all of our licensees – both domestically and internationally – will manufacture the EcoTouch series.”
Experience the new EcoTouch collection at Las Vegas Market in Therapedic’s showroom, B-822, where four models will be displayed.
Therapedic International is a 53-year-old mattress and sleep products manufacturer, with over 50 licensees producing products under the Therapedic brand label throughout the world. It is a recognized top-10 mattress brand, and has significantly increased its brand awareness and distribution in the related sleep products categories over the past five years.