Six rug showrooms relocating for Summer 2011 Las Vegas Market aim to deliver more crossover shopping opportunities and synergy for retailers within the home decor segment.
Starting at Summer 2011 Las Vegas Market, rug showrooms on the eighth floor of Building C are moving to Building B, floors 3, 4 and 5, co-locating within the complementary home decor and adjacent rug showrooms in Building B, and providing a better overall connectivity to the existing spaces within that segment.
“With the move to Building B, these rug showrooms will experience a new synergy and excitement with the strong home décor segment at Las Vegas Market,” said Robert Maricich, chief executive officer for International Market Centers, parent company of World Market Center Las Vegas. “Retailers will be equally pleased with the convenience of these new resources and the cross-buying opportunities it presents on these floors.”
Re-merchandising the floor coverings segment to encompass home accents and decorative accessories and joining a majority of existing rug companies already existing in Building B ultimately creates a more convenient shopping experience for Las Vegas Market buyers. Rug companies in new locations at Las Vegas Market include Chandra, Natco/Central Oriental, Dynamic Rugs, Masland Carpet and Rugs, Rizzy Rugs and CMI (Colonial Mills, Inc.).
“To be intermingled now with the home decor marketplace is significant in that it we now have the opportunity of the broader home furnishings buyer,” said Don Scarlata, president and chief executive officer of CMI (Colonial Mills, Inc.). “We feel this new opportunity in Building B will have an increased traffic and showcase Colonial Mills to a new array of home decor buyers. We hope to expose our area rugs to retailers that otherwise may not have purchased rugs, and we feel they’ll certainly have that opportunity when visiting our new showroom in Building B at Las Vegas Market.”
The showrooms previously occupied by these rug exhibitors on the eighth floor of Building C will allow for further growth and expansion within the gift segment in that building, according to market officials.
“We are excited about moving where we hope to see more mainstream rug buyer traffic in Building B,” said Dan Phelan, vice president of marketing for Masland Carpet and Rugs. “Masland has shown at the Las Vegas Market for the last two years and we are confident the move to Building B will garner more buyers. We’re looking forward to boosting our number of visitors and bullish on the opportunity for this Summer Market and beyond.”
Additionally, Las Vegas Market attendees will notice new merchandised vignettes floors 3, 4 and 5 of Building B, showcasing some of the latest in what the home decor categories haves to offer at Las Vegas Market. These displays, rightly entitled “B Scene,” will be merchandised and highlight samples not only from these newly relocated showrooms, but other home décor showrooms in Building B, as well.
Las Vegas Market will commemorate this rug relocation with a champagne toast Wed., Aug. 3 at 3 p.m. in each of the newly relocated rug showrooms. Attendees are invited to join this celebration launch of the new space with this complimentary champagne toast.
Registration for Summer 2011 Las Vegas Market is now open. Attendees are able to register online at www.lasvegasmarker.com and take advantage of discounted hotel rates at some of Las Vegas’ best hotels, both on and off the Strip, through the Las Vegas Market website.
The specific rug showrooms relocating and their showroom suite numbers are as follows:
Chandra – Suite B-300
Natco/Central Oriental – Suite B-367
Dynamic Rugs – Suite B-504
Masland Carpet and Rugs – Suite B-416
Rizzy Rugs – Suite B-518, B-520, B-524
CMI (Colonial Mills, Inc.) – Suite B-431
For more information on Las Vegas Market, visit www.lasvegasmarket.com.
About World Market Center Las Vegas
World Market Center Las Vegas is an integrated home and hospitality contract furnishings showroom and trade complex. The campus showcases furniture, decorative accessories, gift, lighting, area rugs, home textiles and related segments, as well as the Las Vegas Design Center open daily to consumers and designers. For more information on World Market Center Las Vegas and its trade shows including the bi-annual Las Vegas Market and Gift+Home, visit www.wmclv.com. Find us on Facebook and Twitter.
World Market Center Las Vegas is a property of International Market Centers, L.P. (IMC), the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. International Market Centers owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit imcenters.com.